You know the older saying : There are lies , damned lies and statistics . And then there are ridiculous half - truths package up as marketing . And then there ’s Gary . But Gary does n’t move into into this report .
The Verge ’s Tom Warren move to the source to find out how awesome Microsoft is .
“ Microsoft : more people are switching from Macs to Surface than ever before . ”(Tip o ’ the antlers to@designheretic . )
More ! Hey , how many more ? !
Indecipherable mumbling more !
Microsoft has been direct Mac users with its Surface commercials lately , and it appear they might be paying off .
Mmm . Credulicious .
Microsoft still is n’t ply sales numbers , but …
My boss read I had to write this up so here we are .
… the company claim “ more people are switching from Macs to Surface than ever before . ”
Two is more than one !
Microsoft cite “ the disappointment of the new MacBook Pro ” and its trade - in computer programme for MacBooks for allure mass to switch to Surface .
IT DOESN’T COUNT , TODD , AND THE 7 - 11 dedicate YOU YOUR $ 3.50 BACK SO cease BRINGING IT UP ALL THE TIME .
Again , Microsoft refuses to provide numbers …
There are literally no numbers in this piece . Not one .
Or two . Or any of the other phone number . None of them . Zero . Not that one , either .
It ’s like the opposite ofNumberWangin that there are no numbers but still exactly like NumberWang in that it ’s still meaningless .
… but vaguely claims “ our trade - in broadcast for MacBooks was our adept ever . ”
Of course , Apple sometimes uses like statistics . For representative :
“ Apple Has Received More Online Orders for New MacBook Pro Than Any old Generation . ”
If they ever update the Mac Pro again they can say it ’s “ The Best - sell Mac Pro In Years . ”
But , yeah , it ’s not just Microsoft . While Amazon did n’t invent the “ give no actual numbers to incriminate your number are rocket up ” move , they sure flex it into a … uh , well , not an prowess form , really . Just an annoying tic designed to make sale search terrifying .
We ca n’t break away the undulation of bogus statistic . All we can do is swim against it .
