While Hurricane Sandy buffet the east seacoast on Monday , a hurricane of personnel changesblew through Apple : John Browett and Scott Forstall will be leaving the fellowship , Bob Mansfield ’s post - retirement problem at Apple formally has a name , and Jony I ve , Eddy Cue , and Craig Federighi are all get raw responsibilities .

First , the good tidings : Eddy Cue , presently the senior frailty chairperson of Internet Software and Services , gets two new big project on his plate in the pattern of Siri and Maps — formerly Forstall ’s domain . Siri first launched in 2011 , and the voice - controlled personal supporter feature film has been a popular part of Apple ’s iOS , though eventop executives at the ship’s company have acknowledged Siri ’s flaws . mapping , newly rebuilt by Apple for iOS 6 , has come under firing forincomplete and incorrect data .

Cue has become Apple ’s version of Mr. Fix - It over the years . After Apple ’s disastrous MobileMe launching in 2008 , then - CEOSteve Jobs put Cue in complaint of Apple ’s cloud - based services . Cue was also tap to manage Apple ’s iAd mobile advertizing venture last year , when CEOTim Cook named him to his older vice president military post . With Monday ’s additions , Cue now oversees all of Apple ’s Internet - link up services .

In other changes at One Infinite Loop , Jony I ve will take up the lead on Apple ’s human interface aim , while Craig Federighi is absorbing the residual of Forstall ’s duties as the fresh promontory of Io in addition to his current job as the lead on OS X.

Having Federighi supervise both Io and OS X gibes with recent move by Apple to bring greater integration between its screen background and mobile operating systems . Recent update to both OSes have seen the two comprise each other ’s features .

For Bob Mansfield , meanwhile , honest retreat was short — though the Apple executiveannounced his intentions in June , Apple allow it be recognize in August that he would remain on to workon next intersection . consort to Monday ’s jam sack , those products may admit semiconductors : Mansfield is head up Apple ’s new Technologies chemical group , which pulls together all of the company ’s wireless team along with its semiconductor project .

Much of the direction restructuring comes as a result of the departure of Scott Forstall , Apple ’s senior frailty president of Io software . Though Forstall has for several year been a divisive figure within Apple — a visibility by BloombergBusinessweekpainted him as “ polarizing”—it ’s potential that his expiration comes as a final result ofrecent issue with Apple ’s Maps redesign . The software ’s shift off Google Maps and ensue patchwork cognitive content provoked major unfavorable judgment on the feature ’s primetime viability ; though having usersreport problemshas helped improve Maps ’s dataset , the app still has a foresighted room to go , leading many to blame Forstall for not properly set anticipation .

Forstall wo n’t officially depart the company until 2013 ; in the meantime , he ’ll attend to as an consultant to Tim Cook .

That ’s not so for Apple ’s other outgoing executive , John Browett : The former older frailty prexy of retail is just listed as “ leave ” in Apple ’s pressing tone ending , with the Retail naval division now reporting directly to Tim Cook until a replacement can be find . Browett ’s divergence comes as little surprise , givenpublic critique for some of the change he looked to make at Apple retail storage ; this would have been his tenth month working for the company .

In a email reported from Cook to Apple employees posted on9to5Mac , Apple ’s CEO thanked Forstall for all of his “ many accomplishments . ” Cook also tell employees in the email that Mansfield will remain at Apple for two years .

Apple’ssenior leading pagehas yet to be updated in light of the direction changes .