Advanced Micro Devices has appointed former Apple iPhone development chief Mark Papermaster as main engineering officer , where he will take charge of acquire AMD ’s future microprocessors and hardware .
Papermaster join Apple in 2009 as older frailty president of gadget hardware engineering , leading developing of the iPhone and iPod computer hardware . Apple lease Papermaster from IBM in 2008 , but made his appointment official after settling a lawsuit filed by IBM around Papermaster ’s say intrusion of a noncompete agreement .
Papermaster went on to leave Apple in August last year after reportedly fall out of favour with then - chief operating officer Steve Jobs amid theiPhone 4 ’s antenna and response issue . He joins AMD from Cisco Systems , where he directed silicon development for the company ’s switching and routing business .
Papermaster will be responsible for developing and perform microprocessor chip , hardware and software development efforts . He will report to recently appointed CEO Rory Read , and take on a role renounce by Rick Bergman , who leave AMD to become CEO at Synaptics .
AMD gets Papermaster at a metre when the party is doing well in the microcomputer microprocessor outer space , but imprison in the mobile arena and lose server market part to Intel . AMD in August appointed Read to lead the company after firing former main Dirk Meyer in January for failing to make onward motion in the issue tablet securities industry .
AMD ’s most famous products are the Fusion chips for netbooks and laptops , and the caller is building tablet chips based on the x86 computer architecture . AMD recently announced the eight - core group FX processor based on the Bulldozer microarchitecture for high - destruction desktops , and has already started shipping 16 - essence server chips code - name Interlagos .
Between working at Apple , IBM and other companies , Papermaster bring of riches of experience and exposure to many different chip architectures include ARM and Power , say Dean McCarron , principal analyst at Mercury Research .
“ Between chief operating officer and CTO what we ’re seeing here is AMD reaching into their client base — the client and organization side of the industry — for talent , ” McCarron said .
AMD needs help with its mobile strategy , where it is lagging behind competitors Intel and ARM . Papermaster ’s understanding of fluid gadget through retiring experience is secure for the companionship ’s mobile future , McCarron said . As CTO , he may not look at every small chip engineering science detail , but will be able to get out from his experience on different computer architecture to shape the veracious peregrine scheme .
“ When you look at what activate all this was a chemise to Mobile River that did n’t get addressed . [ AMD ] direction is hire people who do n’t miss that style , ” McCarron aver .
The iPhone feeler issue should not wound Papermaster ’s candidate , McCarron said . Many preceding microchip have had their share of faults , including Intel ’s Sandy Bridge chipset and Nvidia ’s GeForce graphics chips . It ’s unmanageable for a top executive to pinpoint small issues that should otherwise get caught during examination , McCarron said .
Papermaster will also have to diddle a role in break up some fab issues with its manufacturing partners , McCarron say . AMD married person Globalfoundries has had job with chips manufacture using a 32 - nanometer mental process , which has led to a limited supply of AMD ’s Llano Fusion chips for mainstream microcomputer .
By line , rival Intel is reach speedy progress in manufacture and will start making chip with 3D junction transistor using the 22 - nm progress in the next few months .
