The old adage is “ If you do n’t like the weather in [ location ] , wait a bit . ” ( It has been attributed to Will Rogers and many locations consist claim to it , but nobody really knows how or where it started . ) One could say the same thing about Apple hearsay these days . Disappointed or excited about the latest Apple computer hardware or software system rumor ? Just wait … it’ll be backtracked , contradicted , or flip - flop in no time .
Apple is a splendidly closelipped company , and the rumor mill for its upcoming products has never been particularly true or steady . And the further in the hereafter you endeavor to predict , the worse it gets .
But lately , it seems even our most dependable analysts , leakers , and supply chain watchers are all over the place . Their predictions disagree with one another and then turn around entirely .
This is the next Apple product (unless it isn’t)
Here are just some of the major hearsay adjustments and disagreement lately :
27 - inch display : Originally it wascoming at WWDC in 2022 . Then it got pushed back to thefirst quarter of 2023 . Then Ross Young say it was“killed off” … ”for now”and Ming - Chi Kuo countered a couple of day later to say ithasn’tbeen killed off it ’s just coming in 2024 or former 2025 .
15 - column inch MacBook Air : Ross Young of Display Supply Chain Consultants first claimed the display would measure15.2 inches , then after 15.5 inch . Ming - Chi Kuo said it would haveboth M2 and M2 Pro options , while Digitimes sayingjust an M2(with 8 - core and 10 - nucleus options ) and Mark Gurman is entirely incertain , speculating thatit could get the M3 .
iPhone 15 Pro / Ultra : Original reports like that fromMark Gurmansaid there would be an iPhone 15 Ultra as areplacementfor the iPhone 15 Pro Max . But thenthe most recent analysissays it will comenext yearand be above the Pro Max model , not in place of it .
Oh , and the self-colored - country button all the hearsay traders agreed would be one of the big new changes ? seemingly , that ’s not happening now . Ormaybe it is . Or maybe the book button are n’t changing , butthe tongueless switch will still get replacedby an “ activity button . ” Will the button news report change again ? “ Just wait a bit … ”
Apple Reality Pro : The certain - to - happen outpouring announcement forApple ’s AR / VR headsetcame and went , with the timeline push back to “ now the big reveal is at WWDC . ” NowMing - Chi Kuosays its coming into court at WWDC is in doubt , but Mark Gurman suggests that is still the particular date for the big reveal .
iPhone SE with Apple 5 G modem : Remember waaay back in [ checks notes ] last calendar month , when Apple was going to release an iPhone SE with its firstin - sign designed 5 G modemin the spring of 2024 ? Even the Qualcomm CEO seemed to be banking on it . NowMing - Chi Quo saysthat Apple ’s just testing and validating using an alternate version of the iPhone SE that ’s not actually going to bring out until 2025 at the earliest .
Shifting reports are commonplace
We could go on with the tilt of quickly changing Apple rumors of late — don’t get us start up on the headset — but you get the point . We get it , rumors about next Apple product are a hot commodity . Analysts and leakers know they ’ll get the most coverage and even the wildest claim are often reported with little regard to providence .
We ’ve cover rumors long enough to be intimate that they can shift and change with the malarky . But the current mood seems particularly airy . We ’re not saying that ’s a sign that these analysts and newsperson are making thing up , but perhaps everyone can step back , take a deep hint , and give it a fiddling meter before delivering the next rumor that may or may not be truthful .
Simply put : Things transfer . Apple may have plans but ca n’t get over a particularly thorny expert take , so the design are scrapped or changed . A feature may trust on a supplier that is having yield or quality issues . In some cases , Apple may believe the market ca n’t support its initial programme – either due to pricing concern or because it ca n’t manufacture enough to run into demand .
A rumor may be accurate as to the state of Apple ’s current plan , and then a few weeks afterwards , those architectural plan have exchange . That we have such incongruous intel recently may have as much to do with the rate at which Apple ’s plan are change as they do with the truth of the information .
When we present not - yet - declare information , we always endeavor to guide you toward the source and summate a piffling context to let you know how much faith you should put in it . We simply do n’t report rumors that come from notoriously undependable source if they are n’t accompanied by solid evidence .
But whether here or somewhere else , you should n’t put too much neckcloth in Apple hearsay decent now . Apple is fabulously closemouthed , has been recognise to “ set ” simulated info to level out leaks , and changes its mind as it measure the market , its own capabilities , and those of its suppliers . Maybe that ’s what ’s materialize , or perhaps Apple is just very indecisive .
Either means , nothing is real until Apple says it ’s real .
