Apple charter itscrusade against Adobe Flashto novel , not - so - insidious tallness this week by promoting alist of “ iPad - quick ” site — intend “ sites that do n’t practice Adobe Flash . ” But , there are still millions of entanglement site that do , in fact , bank on the proprietary Flash platform to deliver content and on-line advert .
The “ iPad - Ready ” situation explains that the “ iPad feature Safari , a fluid web web browser app that back the latest web standards — including HTML5 , CSS3 , and JavaScript . ” evenhandedly enough , but thewar between Apple and Adobeover Flash comes with some corroborative damage — the minuscule and average stage business that are intemperately invested in Flash content and do n’t have the metre or budget to shift gears overnight just to accommodate Apple .
The snotty-nosed side to the collateral damage , though , is that one company ’s trouble is the next company ’s chance . The radioactive dust from the Flash war is the founding of a nascent market for armed service that can bridge the col from Flash to HTML5 and enable businesses to use a sort of “ Bandaid - approach ” to render content on devices like the iPad while working to update site content and online publicizing to be compliant with web standards .
One glide path is to just detect that the request is come from an iPad or iPhone , and then mechanically airt the dealings to turn in an HTML5 - equivalent of the Flash - free-base contentedness displayed on other platforms . Two companies , Greystripe and Brightcove , are fundamentally doing just that to enable patronage to take advantage of the iPad and iPhone grocery without having to simply forsake Flash .
Greystripe occupy the indigence from an online advertising perspective . TheGreystripe vane siteexplains “ Greystripe ’s Advertising web dynamically delivers full screen and standard ads through nomadic game and applications on the iPhone , Java and Android platforms . Greystripe ’s advertising formats let in iFlash and iFlash custom units , which serve Flash advertising to the iPhone for the first time ever . iFlash ad data formatting are based on patent - pending transcoding technology which enables Flash to run away on the iPhone . ”
Brightcove takes a similar glide path , but with a unlike focal point . While Greystripe delivers Flash - base online advertising to the iPad and iPhone , Brightcove enable its customers to rain cats and dogs Flash - base video cognitive content .
Jeremy Allaire , Brightcove chairman and main executive officer is cite in aBrightcove press releasestating “ The Brightcove Experience for HTML5 fill up the crack between the current playback capability of the emerge criterion and what our customer need to operate successful online telecasting business . ”
Neither solution is free , but they are both significantly tawdry than scrapping all Flash message and developing tantamount content in HTML5 . It is also credibly less dear than only ignore the iPad and iPhone market and give Apple and Adobe to work the Flash issue out .
Greystripe CEO Michael Chang acknowledge to me in a speech sound audience that this market has a limited lifespan . Eventually , the entanglement will transition to standards - based subject — like HTML5 — if only by detrition . Flash may not pass off away , but it will most likely acquire to fill some different niche not address by HTML5 .
If your business sector has built its on-line advertising presence , or video cognitive content program library on the Adobe Flash platform , you may want to take a deep look at the solution offer by these two company . Just because your website is n’t “ iPad - quick ” does n’t mean you have to surrender the iPad marketplace .
Or , you’re able to just hope that Apple and Adobe call a cease-fire and Apple permit Flash content be deport natively on the iPad and iPhone . How long can you hold your breath ?
[ Tony Bradleyis cobalt - author ofUnified Communications for Dummies . ]
