If you ’re standing , model down . Because you ’re about to learnthe terrible secret Apple does n’t desire you to know .
Writing for theForbescontributor net and fainting lounge examination installation , Ewan Spence get us not one , not five , not fifteen but “ 21 fashion Apple Profits From Your Boring iPhone 7 . ” ( Tip type O ’ the antler toPhilip Speicherand@JonyIveParody . )
Hang on a mo . Apple isprofitingfrom these phones ? !
For all the talk of recollect unlike , of experiences that only it can create , and merchandising that strips away any form of comparative detail to the competition , Apple is a ship’s company that makes money .
YOU TAKE THAT BACK ! [ Sobs , move to sleeping room , slam door . ]
The late launch and expiration of the iPhone 7 and iPhone 7 Plus are bully examples of how Apple can extend its influence and create more taxation and income from what is arguably the same handset as the one free in 2014 .
Is there anything more revelatory of the dandified fecklessness of the technology public press than take the iPhone 7 — which is significantly faster , has a better camera , 3D Touch and a Taptic locomotive , comes with more capacity and in unlike color options and is water - resistant — is “ arguably the same handset ” as the iPhone 6 because the property are mostly the same ? If you cover technology and are promulgate this argument , you are failing at your occupation .
“ I dunno , can you say the dispute ? They both look the same to me ! ”
The iPhone 7 and iPhone 7 Plus are evolutionary gadget , and for all of the decisive acclaim that the handsets have blame up from the geekerati , they are not magical gadget .
When the Macalope got up this morning he did n’t think he ’d have to explicate to an adult that thaumaturgy is n’t real but … here we are .
Spencecomplains againabout Apple moving the tv camera position and , of course , the loss of the headphone Jack-tar ( even though Apple includes an adapter in the box which actuallyraisesthe production cost ) .
The loss of the earpiece old salt also remove away a component that experience a substantial amount of wear and tear , and triggers many warranty haunt over the retail life of the iPhone 7 French telephone .
Yeah , it also triggersnon - warranty repairs which are a price to the owner . full point of fact , anyrepair is a price to the owner in time .
… it ’s deserving take note that many Apple Care resort will set off an supererogatory bearing depending on the repair and you are limited to the number of “ inadvertent damage ” repairs during the warranty period .
It also might be worth noting thatAppleloweredthe monetary value of replace the screenunder AppleCare this yr from $ 99 to $ 29 . Itmightbe worth noting that unless you were writing a ridiculously one - sided piece about how a ship’s company might be make money .
… rather than the charge plate carry casing that has send with every previous model the headphones are wrap around a composition board spindle – another cost economy but one that directly bear upon the user experience .
This isthe 2d prison term Spence has complained about thisand neither clip has he mention the actual reason Apple did that which was to make its packaging more biodegradable . It’salmostas if organizations and customers have been buttonhole Apple for years to be more environmentally friendly .
But , nah , it ’s probably just to make a quick three cents .
Spence goes on for three pages without mentioning how any of the change to the iPhone 7 also cut down costs to the proprietor or that the addition of new components like the Home button , Taptic locomotive engine and dual speakers typify an extra costs .
These one - sided fulmination are popular with pundits because they avoid the messy work of having to equate tradeoff and are quick cannon fodder for salacious headlines .
If only they were utile .
