Google versus Apple may make for great headline but that does n’t make it a real thing . That wo n’t stop our dashing army corps of pundits from trying , though !
Writing forThrillist , Joe McGauley disquiet his jaw to eat up Google ’s merchandising whole .
“ Apple and Google are formally at war . ”
They were n’t at state of war when Apple started using its own map data . They were n’t at warfare when Google bought Motorola or sold Nexus earphone . They were n’t at war when Steve Jobsdeclared “ thermonuclear war ” on Android . No , they ’re onlynowjust at war . Officially . Because here come another phone .
In case you miss it , Google just unveiled a H.M.S. Bounty of new products …
A veritable horn of plenty . A overabundance . Mostly stuff Apple ’s been make for years , but …
Google ’s announcement — a desolate - bones presentation with a few simple slides — was in stark contrast to the grand theatrics Apple puts on during its semi - annual tonic . It was as if Google was try out to beat Apple at its own plot …
Big announcement that are pack with journalists are so lame . lilliputian events and vastly fewer unit sales are where it ’s at .
Google ’s take advantage of the palpable Apple fatigue
People have been predict “ Apple fatigue ” sinceat least 2008but it ’s surely hitting now rather than it being the fact that the smartphone market place has mature .
… amidst all the public vociferation about Apple removing the phone jack , reviews for the newly released iPhone 7 have been shuffle at well .
8.7 fromCNet , a 9 from the phone - jack - lovin’ Nilay Patel atThe Verge , “ a all-fired good earpiece ” from Gizmodo , 4 out of 5 star fromTime , “ a major upgrade ” fromThe New York Times , “ deserving the upgrade ” fromThe Wall Street Journal , “ the best model Apple has ever produced ” fromConsumer Reports … Does the Macalope postulate to go on ? Because he could . But his hooves halter up after a while pasting in so many radio link . Seems like “ at best ” the review have been tremendous . MaybePhandroid.companned it . The Macalope did n’t check there .
Everyoneloves the Pixel , though . That much is sure .
Google has clearly been paying tight care to the moans and groans of Apple ’s disillusioned customers .
Again , if you grease one’s palms Google ’s marketing about Apple customer being the target of the Pixel , you have n’t been pay attention . Sure , there will probably be a few who might tack , but it ’s a small more likely that Google will mostly profit at the disbursal of the company with the exploding phones . What was their name again ? It ’s hard to recount because they ’re only mentioned once in McGauley ’s clause .
You ’ll notice the Pixel looks a lot more like an iPhone than any Samsung or Nexus you ’ve ever project …
People are tired of Apple product ! But you know what ’s awesome ? This earpiece that looks just like an Apple product .
Now , Google ’s effort to put out good - looking hardware …
Keep trying !
… that could easily be mistaken for the competition ’s suggests it ’s using Apple ’s signature strongpoint to poach customers .
Shorter logic of this article : Skate to wherepeople have hockey fatigue duty .
… Apple ’s close company culture and stubborn refusal to acknowledge its shortcomings has made it apathetic to user feedback .
The musical theme that Apple never listen to customers is a popular bit of conventional sapience that ’s not really on-key . But even if it was , it ’s plainly worked well enough to make Applethe largest and most successful tech ship’s company ever . What ’s hurting it now is mostly market dynamics and an inability to fetch the next big thing to market . reckon what , it ’s not smartphones and it ’s especially not smartphones that seek to await like Apple ’s but are n’t from Apple .
Apple does make products for mature markets , but that ’s not what masses think of when they think of Apple - like announcements . They think of introductions like the Mac in 1984 , the iPod in 2001 , the iPhone in 2007 and the iPad in 2010 that redefined grocery store for years to total . The only product Google announce at its Pixel upshot that was n’t for an already matured market was a VR headset that nobody ’s talking about . Until Google reshapes a consumer product category , any say-so that they ’re “ the new Apple ” or are “ beat Apple at its own secret plan ” is missing the breaker point .
