The microcomputer industry is in themidst of a sales slumpand the later account indicates that the Mac might not be immune . While Apple seems to be doing substantially than its PC counterparts , it is n’t resistant to the market ’s requirement . One of the things Apple did to extenuate the berth was abbreviate production of its M2 microchip , accord to Korea - basedThe Elec(translation)–Apple paused production of the M2 wholly this preceding January and February for the first time since the Apple Si start .
TSMC , the manufacturing business of Apple ’s chips , did not send any M2 wafer out to “ promotional material and testing fellowship to be cut and assembled as finished scrap , ” and The Elec resolve that this is because of low need for MacBooks during the first month of 2023 . The publishing claim product resumed in March but at “ half of the previous year . ”
Apple ’s decision had a chain effect on the diligence . South Korean promotion ship’s company with consecrated production line for Apple essentially had no study for its employees . And companies in Taiwan , Germany , Japan , and South Korea that cater the materials for production were also affected . Apple pick up M2 output in March but lowered its volume to one-half .
The M2 MacBook Air and 13 - in MacBook Pro get in last July and Apple released a unexampled MacBook Pro and Mac mini with M2 Pro and M2 Max CPU in late January and none seem to be in short supply . Apple has several young Macs in the pipeline , include a 15 - column inch MacBook Air and the first Apple silicon Mac Pro , which will presumably use the M2 chipping . And hearsay indicate the M3 chip will arrive in late 2023 or 2024 .
While Apple was the only PC caller to see sale growth in 2022 , Apple experienced a quarterly tax revenue decline for thefirst quarter of 2023 . Apple CEO Tim Cookcited“foreign commutation headwind , ” pandemic - related element , and “ the ambitious macroeconomic environment ” as reason for the sale slowdown . Apple CFO Luca Maestri did not leave direction for expected revenue for the second stern of 2023 but said that the company expects effect alike to Q1 , where the company reported $ 117.2 billion in tax revenue . However , base on The Elec ’s news report , it seems as though the Mac component part of the quarter could see a downturn .
