Facebook ’s mission of connect the creation is really about unite everyone to Facebook , even when you ’re not actually using the electronic web . At the party ’s yearly F8 league for app developers , Facebook CEO Mark Zuckerberg introduced fresh peter that will play the apps you apply , the news program article you read , and even your clothing purchase directly into Facebook .
Messenger as a platform
A fundamental piece of Facebook ’s efforts is Messenger , thestand - alone messaging appthat now has more than 600 million monthly active users . The society ’s newMessenger Platformlets you install and use third - party apps directly inside Messenger . When a text , photo , video , or sticker just wo n’t do , you may now get apps like Giphy , JibJab , Ditty , and Magisto Shot into Messenger to send song clips , GIFs , and other media to Friend . The experience as demoed at F8 was a seamless one : add the app , prize something , then tap to send . That rap will take you right back into your Messenger conversation .
Messenger Platform lets you integrate content from other apps into your Messenger conversation .
More than 40 apps will be integrated with Messenger in the coming weeks and months , admit a badass - looking special effects app from JJ Abrams ’ Bad Robot product company and an ESPN content app .
Facebook is also wrench Messenger into a shopping platform where you’re able to text businesses and they ’ll respond instantly . When you order an order on a clothing site like Everlane , the web site will offer you the choice to receive update about your order on Messenger . Instead of sending you a new email with every update , like an rescript confirmation , shipping information , and saving notification , Everlane will send you a Facebook subject matter . you may respond to those subject matter with questions about shipping and returns . you may even place a novel fiat with the Facebook thumbs up .
You ’ll be able to send friends money right inside Messenger too .
Other apps have try business electronic messaging — including a major play by Path last year — but those efforts have essentially substitute you with a individual who calls a business on your behalf . Facebook is attempt to substitute a business enterprise ’s pathetic vane Old World chat with Messenger , so you do n’t have to pick up your telephone to ask questions : Just text them .
Messenger for Business is still in try with pick out cooperator like Everlane and Zulily and will launch in the come calendar week . More businesses will jump on board in the next few months .
As hearsay whirl about Facebook ’s design tohost news articles and videoson its own political platform , eliminating the need for you to tip or click through to a news web site , the company just made it possible for people to embed video posted to Facebook on third - party website . That functionality was already useable for posts and pic , but not video .
Finally we ’ll be able to embed TV posted to Facebook elsewhere on the WWW .
And apps will soon make it easier for you to partake in contentedness to Facebook , Messenger , and group with a newfangled Share Sheet , but there ’s no word on when that feature of speech is make out .
Changes to social plugins and apportion tools only affect people who employ their Facebook logins to use apps , but more than 80 percent of the top apps on iOS and Android employ Facebook login , so
News Feed’s virtual worlds
daytime one of F8 teased news to get along about Oculus , the virtual realism troupe Facebook acquired last yr . The VR startup is working on a headset call Rift , which is have a go at it mostly for its virtual gaming potential drop , but Facebook has heavy program .
We expect to see more societal program for Rift on Thursday , but Facebook does n’t need to make those experiences Rift - exclusive . The web is get virtual human race into your News Feed with new globular picture that will transport you to far - away goal without leaving Facebook .
Zuckerberg believes that virtual reality is the next story of sharing , because it ’s more immersive than photograph or even video .
“ It ’s a bit futuristic , but it ’s an case of the variety of content we expect to see in the system , “ Zuckerberg allege . ” We ’re starting to see traditional telecasting blend with more immersive content . When you think about practical reality , people think of gaming . These are global videos . you’re able to move around within it and change your viewing slant because the videos are film on up to 24 different camera at once . It ’s not something you take passively , you ’re really interacting with it and feel like you ’re there . ”
We ’ll see more of Facebook ’s program for virtual reality at Thursday ’s F8 keynote , which is all about Oculus .
