In a twelvemonth that has seen bullying in blogs , pedophiles on MySpace and an ongoing privacy backlash against Facebook , it was appropriate that this year’sLe vane 3 conferencestarted Tuesday with a panel discussion about the “ dark side ” of Web 2.0 .
“ The Internet is just another form of human expression , so it ’s dependent to human imperfectness like any other conduit , ” said Chris Alden , CEO of blogging companySix Apart , who was on the panel with executive fromFacebookand the South Korean Internet giantDaum Communications .
In South Korea , the political science has judge to tackle vane unruliness by issue drug user names that are link up to people ’s real - earth names and addresses . But storing such information centrally makes it vulnerable , and thousands of South Koreans had their personal information stolen soon after the system went live , said Loic Le Meur , the Gallic blogger and entrepreneur who organized the conference .
“ The centralised government approach links your real and online identities , but the privacy problem is bigger than the other problems in the online world , ” said Jaewoong Lee , Daum ’s father . “ The government system can serve name multitude who do bad things , but the cost is to sacrifice privacy . ”
The estimation is that people would earn permission and credibility ground on the confidence they accumulate from their past usage of a internet site .
Facebook has less bother with faux identities , since its value bet on being visible to real - worldly concern friend . But the website has struggled with the flip - side of fake individuality and the other cloud that hangs over the World Wide Web 2.0 existence — that of privacy and how mass ’s personal data is used .
Dan Rose , Facebook ’s frailty president for business ontogenesis , was need to explain the caller ’s controversial Beacon system , which tracks the activities of Facebook members at spouse site such as Blockbuster and Fandango . The party made it easier for users to opt - out of the system after an outcry over privacy , but Facebook is still being criticized for collecting data after people have leave of the site and for collect data about non - Facebook members .
The company made two mistakes , according to Rose . It reacted too slowly to the criticism , and it did a pathetic job of explain what Beacon is . He argued that Beacon was not conceived primarily as an advertising ware , but as a way to rent user partake what they do outside of Facebook with their friend .
That does n’t gybe with what Facebook has said about Beacon in the past , when it called it “ a pith factor ” of its publicizing system .
Later , Rose said Facebook is trying to establish a “ raw societal - advertising organization . ”
“ Advertising works on the Web when it feel like it ’s part of the mental object , ” he sound out . “ We ’re trying to do that with this novel societal - advertising system of rules we ’re trying to build . Bloggers do that organically , and that ’s where advertising on the World Wide Web is going . It ’s going to be more societal , and it ’s drop dead to be more tied to the person on the vane . ”
Le Web 3 , contain just outside of Paris , continues Wednesday . There are Twitter Page for the eventhereandhere , as well as aFacebook group .
