I ’ve never been to Macworld Expo . And technically , I still have n’t , since the event end its three - day , San Francisco - based reign of Apple nerdery on Saturday is now simply called Macworld 2011 , and not Macworld Expo . But here I am for the first time , seeing the speakers , visiting the booths , and wonder just how long city blocks can be in this Ithiel Town .
Perhaps all ofMacworld ’s coverage of this year ’s event has you dismiss up and ready to go tonextyear ’s event . If so , you may benefit from some some of these lesson that I learned as a first - fourth dimension exhibition attendee :
1 . “ Moscone ” does n’t rime with “ Joss Stone . ” Rather , it rhyme with “ Floss Pony . ” Please do n’t call for what a floss pony is .
2 . The Moscone Center where the conference is held is n’t just one building ; it ’s several . This year , though , if you circumstantially wandered into the wrong Moscone building , you were still thrust into a ocean of loveable nerd , thanks to the other conference in town focalise on , I kid you not , optical maser .
3 . Wear prosperous walk shoe . You ’re on your base invariably at Macworld , and even though the show is not as spread out as in years past , there ’s plenty of walking . If you ’re used to sitting comfortably all day in front of your Mac , consider prepping all year so that you may handle the physical rigors of the group discussion . More importantly , bring heap of hand sanitizer , lest you be stricken with the one-year tradeshow infestation .
5 . hold open up . Most of the many , many marketer show off their many , many gadgets and accessories on the show floor will fain betray them to you — often at substantial discount . You could be well - function to wreak a booty purse .
6 . agenda and step yourself . As withThe Condor , there are three days of expo . You need n’t see everything on the first day . My strategy was to ignore the booths that were the most crowded too soon on , so that I could revisit them by and by when thing were n’t so packed . And there are plenty of presentation and lectures elsewhere at the conference — you’ll definitely want to budget metre for those . The iMacworld app can aid you keep track of your schedule , or you’re able to just use a pencil and report . If you do n’t mind being mocked mercilessly by your iPhone - toting peer .
7 . There are folks walking the show floor who want to show off their Apple - related products , even though they do n’t have actual Booth . These masses are normally harmless , so you should n’t panic when they tip in conspiratorially and require , “ Hey , wanna see a nerveless iPhone app ? ” Unless they then tempt you to view their wares in a dark skittle alley behind Moscone .
8 . A booth ’s size of it is n’t needs a reflexion of its awesomeness . story space at Macworld ai n’t cheap , and some of the cool thing I saw were at small round table share — literally — by three unlike vendors . With companies pack in so tightly , it ’s easygoing to miss some that might be of interest group . We commend walking to the middle of the show floor and loud yell , “ Anybody got anything interesting to show me ? ” Exhibitorslovethat .
9 . you’re able to telephone home . I was pretty nervous about AT&T 3 G reception , with so many iPhones in one place and the Verizon iPhone still a couple weeks away . imposingly , though , I ’ve had no trouble at all , leading me to conceive that AT&T has adequately perform the needful sacrifices and black rituals to secure coverage here .
10 . earnestly , Dan Moren is really very improbable .
