During its Wonderlust event last September , Apple went to heavy length to speak about how the Apple Watch Series 9 and Ultra 2 werecarbon electroneutral . If the European Union has its way , Apple wo n’t be able to brag the term when marketing its products .
According to a theme in theFinancial Times , the European Consumer Organization ( Bureau Européen des Unions de Consommateurs , or BEUC ) , will not allow ship’s company to make neutrality claims ground oncarbon creditsin product marketing . “ atomic number 6 inert claims are scientifically inaccurate and misdirect consumers , ” Monique Goyens of BEUC said to the Financial Times . The banning is not yet prescribed , but BEUC said that disinterest claims would not be appropriate by 2026 .
At issue is the elbow room companies such as Apple achieve carbon disinterest . A fellowship that is a dense emitter of C dioxide can commit in what the United Nations’Kyoto Protocolcalls “ The Clean Development Mechanism , ” where the company implements an discharge - foreshorten task in developing country . The company then earns a C recognition that look towards meeting atomic number 6 disinterest targets .
TheApple Watch pressing releasestates that Apple uses “ high - quality carbon credits from nature - base project . ” Still , the Financial Times says that organizations do n’t believe that Apple ’s carbon credits are “ of a mellow enough quality ” to truly bear on the amount of atomic number 6 dioxide released into the atmosphere . One case given is that Apple place inForestal Apepu , a tree - planting project in Paraguay , but the trees have beenchopped down and sold as timber .
Apple is being play up by the BEUC because it made a luxurious cause in marketing its carbon copy neutrality – during Wonderlust , Apple even performed a resume where Apple executives meet with Mother Nature , played by Octavia Spencer . But a recentreport by Stand.earthshowed that while Apple ’s claims are pompous , the company does do more than Dell , Google , HP , Microsoft , and Nvidia to thin out greenhouse gas emissions . Apple claim that its emission created by Apple Watch production have been cut by 81 percentage , compared to production in 2015 . And the company has promote the use of recycled materials in its products .
