Apple ’s consumer electronics products are getting all the attention at Macworld Expo this week , but enterprise client claim not to find slighted .
By establish the iPhone and the Apple goggle box set - top box for get off motion-picture show from a computer to a television set , and dropping the Word of God “ Computer ” from its caller name , Apple is distinctly moving more toward being a consumer product ship’s company and off from being a computer shaper .
All the major Cartesian product announcements Apple made at the Macworld Conference & Expo in San Francisco were of consumer products . When a newsman asked to verbalise with someone from Apple who could talk over the company ’s products for the enterprise market , he was told no one from that area was at the show .
Still , theMacIT Conference for go-ahead Mac userswas hold back concurrently with Expo with political program on the Mac OS X Server operating scheme , electronic internet security , virtualization and other theme .
“ We ’re o.k. with the consumer electronics getting the spotlight,”said Bill Kish , CEO ofCoyote Point Systems , a supplier of software traffic management technology on data processor connection , and a presenter at the MacIT Conference .
And those consumer electronics products will invoke to business users , too , said Schoun Regan , chairwoman of MacIT .
TheApple iPhone , for example , has conference call capability , improved calendar , e - mail and voice postal service programs and a video recording iPod , all of which have business uses , said Regan , who is also CEO ofITInstruction.com , a Mac platform preparation company .
A company can produce training videos and employees can watch over them on their iPhones rather than come to a party league room to view them , he said .
AndApple TVhas a place in the league elbow room as well as the life way .
“ Imagine all the projector room that people have to plug into to run their presentations or show anything like that , ” Regan said . With Apple TV , employees can wirelessly move digital subject matter from a laptop to Apple telecasting and onto a television . “ The line world is make around presentation . ”
And the Mac OS cristal Leopard operating organization update , due out this natural spring , will let in a wiki computer programme , which is a type of connection site with subject matter that can be edited by anyone . A wiki can be an authoritative quislingism putz for enterprises , Regan said .
But while Apple can charge to product that appeal to the endeavor , and does have an enterprise sales force , the endeavor is in spades not the fellowship ’s master stress .
“ Apple really has n’t position its technology to go after the enterprisingness mart , ” said Mark Margevicius , an psychoanalyst with Gartner . “ I keep asking them ‘ What ’s stopping you ? ’ and they say , ‘ That ’s something we ’re not targeting now . ’ ”
sell Apple to enterprisingness has always been an “ rising struggle , ” said John Martellaro , an editor at The Mac Observer .
Martellaro once worked for Apple , sell to the U.S. government . “ There was pressure level to increase gross sales and we used aggressive salesmanship . ”
But sometimes , Apple ’s consumer focus work against its sales opportunities in government , he said . When it included Web cameras on its notebook computer calculator , Apple lost the opportunity to sell them to federal agencies with high security subject . No matter how protected a computer might be from cyberpunk , all someone would have to do is hold a classified document up to the webcam to subvert that .
Still , Apple ’s calculator have a reputation for being impregnable , stable and have innovations that will always appeal to some enterprise users .
And even if this year ’s Expo focus has been on consumer electronics , Apple will continually have to improve its computers and servers to delay competitive , tell Mike McGuire , another Gartner analyst . Consumer - focused devices like iPhone , iPod , and Apple idiot box can only operate on in conjunction with a reckoner to synchronise data and download content from the Web , suppose McGuire .
“ It ’s not either - or figurer or consumer electronics . They are all part of an ecosystem and in Holy Order for an ecosystem to mould , everything needs to be in equalizer , ” he say .
