The Macalope let in he ’s not really sure what the innovator ’s dilemma is . Is it when you get all your design idea from someone else ? It ’s believably that .
Writing forUSAToday , Jon Swartz says“Google is begin to take care and feel a lot like Apple . ”
I put an iPhone in my back talk and then I put a Pixel in my sass and , to be honest , I could n’t taste the deviation .
Swartz found Google ’s Pixel annunciation to be what the kids used to call “ amazeballs ” until we said “ kid . No . ” and they stopped doing it .
The ironware - package double play was decidedly Apple - like .
Perhaps , but the attendancewas slightly different .
It ’s no coincidence because , frankly , Google is begin to reckon , and sense , a pot more like Apple .
If only they had the sales to show it ! As the Macalope hasmentioned antecedently , Google ’s only ever sell a low fraction of the phone number of devices Apple sells . So , just saying “ Google is the new Apple ” does n’t actually imply that they are at all the new Apple .
And that could mean a major waggle - up in a tech industry roil by questions overApple ’s innovationand refuse iPhone sale …
Who questioned Apple ’s innovation ? Why , USAToday ’s Jon Swartz , that ’s who . If you write enough negatively charged things about Apple , you may connect back to all of them to create an progressively complicated web of self - affirmation .
Now , let ’s get to the sum of this crazy sandwich .
“ The market place has co - opted the Apple playbook in some agency , ” says Matthew Quint , director of the Center on Global Brand Leadership at Columbia Business School . From a design perspective , he enounce , Google ’s new Pixel phone “ is as cheeseparing as potential in smell to an iPhone than anyone , include Samsung . ”
So , simply bycopyingApple , you could become Apple . Just like how wear a funny chapeau makes you Pharrell circa 2014 . Pretty cool ! Uh , but how precisely is that going to shape if Apple goes out of concern and you have no one left to copy ?
Apple is not introduce any longer but Google is innovating by copying Apple . That sound right . certain . Let ’s just press on before we discover the insanity crawl into our minds .
In short , Google is build a digital empire of devices and services , run from one platform , to compete with Apple ’s cohesive , svelte ecosystem . It is developing a system to control aerodynamic consumer - electronic Cartesian product , software package and avail .
Apple , meanwhile , is playing Tetris and eating Funyuns . Presumably .
See , Google used to swear on third parties to make its phones but now , in a very Apple - like manner , it is making itsownphones .
HTC is tack together the new Google phone .
Well , OK , notmakingmaking them but “ arrive at ” them in the sense that someone else is actually making them , but not in the sense that someone else used to make them , in anewsense of someone else making them . The difference of opinion could not be clearer , really .
The new phones also touted nifty features …
Was privacy one of them ? No ? No .
[ Google ’s ] retail scheme has struggle in obtain gadgets to consumers , and it does not have store , as Apple does …
But it ’s the new Apple . Other than it not being the newfangled Apple at all .
As originative Strategies psychoanalyst Ben Bajarin channelize out , Google and Microsoft — with its Surface table strategy combining ironware and software — are emulate Apple .
Emulating is the right word . Copying . Aping . Notbeing , though .
