This past August the Electronic Software Association announced program to downsize the Electronic Entertainment Expo ( E3 ) , its annual gathering of computer and video biz developers and hardware makers . Now the caller has offered the first details about what ’s to supervene upon it .

The ESA is call the novel show the “ E3 Media and Business Summit , ” and it will take billet from July 11 – 13 , 2007 in Santa Monica , Calif. It will be an invitation - only occasion held in PM hotel rooms and meeting rooms , for medium , retailer , developer partner and “ other audiences . ” The nearby Barker Hangar will serve as a “ computer software showcase ” where attendees will be capable to get their hands on games .

E3 had become the premiere annual event which those in the games manufacture used to showcase their wares for the upcoming vacation time of year , or , in some cases , that they planned for the next few years . It had grow to overweening proportions , take on up every square inch of exhibit space in the erectile Los Angeles Convention Center , and about taking over downtown Los Angeles for a hebdomad every May .

Although it was billed as an industry - only event with an attendance that was theorise to be restricted only to those in the video and computing machine game industry , earnest game enthusiasts thought nothing of give high admission fee to attain entrance to the show so they could get their hands on games they ’d only interpret about in magazine or Web web site . attending swelled to almost 80,000 visitant during the show ’s three Clarence Day run .

By confine attending to invitation only , the ESA will be capable to better see to it and qualify who shows up , satisfying their vendors ’ desire to get their money ’s worth .

“ The new E3 is first and foremost about get patronage done , ” say ESA President Douglas Lowenstein in a statement . “ When we asked key audiences what they wanted in the young consequence , we heard that they want opportunities for gamy - layer meetings in a line - corresponding setting , to play game , connection , and socialise , to see major company offerings while also carry on the sentiency of discovery that is so much a part of E3 , and to hear substantive introduction on the most important issues and trends face up the industriousness . ”

Members of the ESA itself have always been the sum of E3 ’s business sector , but the young event wo n’t be curb just to them . While attending will be by invitation only , “ Companies involved in console , PC , online , and roving game publication and development , as well as manufacturer of video secret plan computer hardware and peripheral will be eligible to participate . ”