Dell ends smartphone sales in the U.S.

Dell has stopped selling smartphones in the U.S. , as it tweak its mobile scheme to focus more on emerging markets and higher - margin products .

Dell has forbid its last standing Venue and Venue Pro smartphones and no replacements have been announce . The smartphones had bleed their course , a Dell spokesman say .

“ Mobility products have little lifecycles than laptops and desktop , ” he say .

Dell will introduce more mobile product in the U.S. by and by this yr , but the spokesman did n’t say if smartphones will be among them .

end the Venue sales mean Dell has discontinued all its U.S. smartphone brand , afterentering the market in August 2010with the Aero smartphone and run 5 combined tablet / smartphone . Its Venue smartphones were offered with Google ’s Android and Microsoft Windows Phone 7 operating systems . Delldiscontinued the Streak 5around a year subsequently , and finish trade Streak 7 late last year .

Dell continues to deal smartphones outside the U.S. It sells the Venue Pro in India , the Venue in South Korea , a Streak smartphone in Japan , and bar smartphones and tablet in China . The company also propose Streak tablets in some other land .

With the consumerization of IT in the enterprise , Dell is focus more on mobile devices that can be used for both work and home . Its consumer patronage has taken a back tail as the company build up up its portfolio for the in high spirits - margin enterprise and services business organisation . Dell is also moving to higher - gross profit margin consumer products bydiscontinuing netbooksand set up more emphasis on its premium XPS line of personal computer .

It ’s ready to push the reset button on its tablet and smartphone business after many missteps , tell Jack Gold , principal analyst at J. Gold Associates .

Dell was n’t frame much force behind its mobility business enterprise and was station mixed messages around products and operating systems , Gold say .

“ If you ’re not a Motorola , RIM or Apple , people wo n’t take you in earnest , ” Gold said .

Dell could focus on Microsoft ’s upcoming Windows 8 OS for lozenge and might be better off resell third - party smartphones , Gold said . That could redeem development costs and give Dell more flexibility with its offering .

But the party ’s roving scheme will continue to be significant as a part of its enterprise and service offer , Gold said .

“ They are discombobulate their hands up and state , ‘ permit ’s get going again , ’ ” Gold said .