Before we begin with today ’s deconstructionism , the Macalope must monish you that minor , significant women , man and others with raw nature may obtain the arguments presented today to be worrying and ulcer - causing . Reader discretion is advised .
write for theForbescontributor connection and humble brute rodeo , Peter Cohan continues to be Peter Cohan .
” Stanford Lecturer On Apple ’s Innovation Drought ”
Not nerveless using the D - discussion about a company in California , bro .
Apple ’s best days are behind it .
Well , it had a good run .
Wait , what ?
And the decline started after Steve Jobs negotiated an exclusive hand for AT&T to be the iPhone ’s carrier .
Dahhhhhwhaaaaa ?
You know , writing out “ Dahhhhhwhaaaaa ? ” may seem like a ridiculous exercise , but sometimes it ’s seriously all the Macalope can do . Plus it gives his intellectual pallium time to carefully work on the insanity without having a great deal overflow .
So , Apple … call up , take it easy and stay hydrated … is indecline … and it start just after the AT&T exclusivity good deal … and since then … slowly , tardily … the company ’s broth has gone up 926 percent and it ’s continued to set record sales , revenue and net . But decline .
Nope , still not pose it .
That ’s my summary of what Stanford Graduate School of Business Lecturer , Mark Leslie , told me about Apple in a March 31 audience .
The Macalope has acquired a transcript of that consultation :
Cohan : “ Hey , do you conceive Apple sucks ? ”
Leslie : “ Oh , altogether . They blow big meter . ”
Cohan : “ So sucky . ”
Apparently all those iPhone sales event since 2007 were just trailing indicators . Eight years of trailing indicant . It ’s a little peculiar , but ingenious people like Cohan and Leslie can see things that we normals ca n’t .
Like the centipedes . All the hideous , smile centipedes . What do they want ?
[ Back slow toward the door … ]
“ the big object lesson I find out is that whatever the business – no matter how peachy it is – it ’s not always go to be a great business . And you take to get thinking about that , and be after for the changes , when things are move well . ”
Well , that’scertainly a lesson Apple call for to read , right ? The company that ax the implausibly pop iPod miniskirt for the nano , the party that was deride for making the MacBook Air , the company thatspent at least four yearsquietly making a raw trackpad . Yep , big dumb ol’ Apple . TheLennie Smallof technology .
Leslie thinks that the achiever of Apple when Steve Jobs came back in 1997 was due not so much to great hardware aim but to his power to convince business partner — e.g. , the euphony and the wireless service provider industries — to change how they operated to hold up Apple .
It could n’t be both . Nnnope . Success principle are like Highlanders .
Because there can be only one .
Yeah , you get it .
“ The iPhone is a beautiful gimmick but what really made it a winner was how Steve transformed the telecommunications industry when he negotiated a five - year exclusive deal with AT&T , ” say Leslie .
So , Leslie basically sees everything through a electron lens of business deals rather than intent . harmonize to him , there were always in force digital music thespian and there are mess of good earpiece and Apple ’s achiever is base completely on its power to negotiate with phonograph recording label and cellular companies .
Welp . That is an persuasion you may have . It does n’t on the button excuse why all smartphones suddenly became crank rectangle after the iPhone and why so very many “ Ultrabooks ” ( think Ultrabooks ? ) are smooth-spoken wedges with pitch-black Francis Scott Key or why no one else cipher out that , yes , tablet computers should just be big iPhones , duh , people make out iPhones . And it does n’t explain Apple ’s continued success in markets where the content and service are basically commoditized .
So , other than it not really explain about 75 percent of Apple ’s success , it ’s a outstanding hypothesis .
That was the last fourth dimension Apple innovated .
commercial enterprise DEALS ARE THE ONLY variety OF invention SAYS BUSINESS DEAL GUY .
On top of this completely banana stock split , rent us now put the mad cherry tree that is Cohan ’s exceptional value add .
This leaves me with a question . Has Tim Cook created new growth curves or is his loser to do so put Apple at risk of extinction ?
extermination .
