Things are perpetually bad for Apple , provided you have it off what to look for .
Writing forInc . , Erik Sherman puts on those shades fromThey Liveso he can see“Apple ’s Secret Critical Sign that thing Are Really Bad for the iPhone . ”(Tip o ’ the antlers to@JonyIveParody . )
Are you ready ? We ’re blend in through the looking glass here , people .
Any society gives off signals as to how things are really get going if you yield attending .
It ’s very loose , see . First , get yourself a cork board , a whole raft of thumbtack and some bowed stringed instrument . Next , you ’ll ask a basement , attic , or well yet , a room hidden behind a fake wall .
Oh , and you ’ll also need towant to believe . Very important .
The telephone number of [ iPhone ] whole sold each quarter leave [ sic ] Macs , iPads , Apple Watches , Apple TVs , and who knows what else in the dust .
Like , basically every other consumer electronic product , that ’s “ what else ” .
So , yes ! The iPhone is significant to Apple . Which is why , if tomorrow there were some timeline - change event that pass over the iPhone out of existence , it would be very bad for Apple . Presuming that event also did n’t change the name of the company to Klognarx Bloobonics , Inc. It seems like an event that big would probably have other leg .
A little “ tell , ” the unconscious signals people give off indicating problems , suggest that Apple has been worried and continues so .
Let ’s go to this mealy video that shows Tim Cook execute an foreign autopsy andBob Mansfield looking over his should while walk away in a forest in the northwest .
It ’s not what Apple is doing so much as what it is n’t doing . Apple has sour down the bragging .
So , Apple did n’t announce how many iPhone 8s were ordered the first weekend . Hmm . Boy , is there anything about this year that might make first weekend sales numbers not corresponding to old years ? Like , did Apple announce more than one phone and does one of them have a later order and ship date or … ? No ? OK . Good chat .
Of course , Apple did n’t announce first weekend sales for the iPhone 7 , either . mayhap Apple generate well-worn of being nitpicked about numbers when companies like Amazon can ship who knows how many Echo and have it be hold a stunning success . “ The line on the chart with no numbers go up ? That ’s all we ask to jazz ! ”
Yes , iPhone sales increment is not what it was . The same is on-key for the smartphone market as a whole .
It ’s not the first time Apple decided to obviate report social unit sales that could be considered embarrassing . It tosses the Apple Watch into the “ other products ” category in its financial reportage .
delimit “ embarrassing ” here to mean “ figure that any other company would love to have ” . The only path to make the orders for the Apple Watch reckon “ sticky ” is to compare them with thecurrentsales figures for the iPhone , the most successful consumer electronic gadget there is .
Data from roving analytics company Localytics suggested that the iPhone 7 had sell “ on caterpillar tread ” with former models .
You could ask Apple about how much iPhone unit sale go up from the last calendar twenty-five percent of 2015 to the same time period in 2016 when the iPhone 7 was launch ( they hold out up by 3.4 million , by the way ) , or you could go to this company that guesses . And then you’re able to look at marketplace portion numbers to assay to make it look bad . Which is what Sherman does .
meld that data with reports of shortsighted lines at Apple shop and it may be that the iPhone 8 is n’t going to go much of anywhere , relatively speaking .
We ’re in the 2d - to - last paragraph and we have n’t try word one about the iPhone X.
The big head is how the iPhone X will do .
Ohhh , thereit is , in thelastparagraph .
A good many people might opt for it , but at that cost , in a global and often monetary value - raw mart , the extortionate entry - storey price could mean that an painful lot of consumer could give up on Apple and find satisfaction with other headphone .
Right , because the iPhone X is their only option and it ’s too expensive . Sherman just spent 11 paragraph pretending the iPhone X did n’t exist , then he spends the last paragraph pretending the iPhone 8 does n’t be .
But , this is how conspiracy theories influence . Inconvenient facts must be ignore , even if that confront contradiction in terms .
