We take a unit to define the amount of metre we are constantly away from people summarily deciding Apple products be too much and that they should instead just grease one’s palms trade good goodness . savant fit that it ’s coming ! Next year for sure . ( reprize every year . )
Writing forMarketWatch , Jennifer Booton says“Apple faces decade of uncertainty after next year ’s iPhone . ”(Tip o ’ the antlers toJoel Teitelbaum . )
Yes , this is the same Jennifer Booton who endeavor to tell uswhy Samsung ’s explode phones should terrify Apple . Please revise your lineament sheets to reflect “ frequently befuddle lightning bolt of lightning that delivers zero damage ” .
Apple Inc. is the world ’s most worthful company and has a monolithic cash cache …
And , yet , at the same clock time , it is a bantam kitty in a toy gravy boat in the middle of the sea during a typhoon . It ’s very strange .
… but some psychoanalyst fear a lengthened geological period of weak innovation has set the party up for a “ decade - farseeing unease . ”
How “ prolonged ” has this period of “ weak initiation ” been ? It ’s been six old age since the iPad , the last Apple gimmick pundits look at as “ innovative ” , total out . That ’s the same amount of time between the first appearance of the iPod and the introduction of the iPhone .
In those six year , Apple has released the MacBook Pro with Touch Bar , the new Apple TV , Apple Pay , Siri , Apple Music , and the Apple Watch , a twist that would be considered a fantastic hit if it had been released by any other company . How do we know this ? Because the Apple Watch has sold something like 15 million units and is considered a flop . Meanwhile , Amazon ’s Echo has sold just a few million unit and is considered a tremendous winner that Apple should track , which would be like a greyhound run after a shaver on a Big Wheel .
iPhone sales agreement are expected to top out with the release of Apple ’s AAPL , -0.07 % tenth day of remembrance iPhone next year , according to role model from Oppenheimer analyst Andrew Uerkwitz …
Analysts who can only see 12 months out see nothing past 12 months . This is the same problem Wall Street has had with Apple forever . Apple loosely does n’t telegraph its puncher , so Wall Street perennially thinks there are no punch coming . And , hey , maybe they do n’t currently have any market - defining equipment like the iPod or iPhone in the pipeline . But mayhap they still have some nice stuff anyway .
However , Uerkwitz believe next yr ’s iPhone hertz will introduce “ one last ontogeny hurrah ” before consumers begin to drift away from the eminent prices Apple commands for it smartphones .
suppose “ an Uerkwitz ” to reflect that amount of time it will take people to come to their sense and buy bum devices that are “ just as good ” seems like a second of a mouthful , but it also sound somehow scientific .
The problem with Apple ’s sales is n’t that people are swop to crummy phones , it ’s just that there are few emergence opportunities because the market — peculiarly the securities industry for high-pitched - death smartphones — has become saturated .
Apple certainly has challenge . But simply expecting they have nothing in the pipeline at all seems less prophetical and more apathetic .
