A fresh photo - sharing app is attempting to redefine the “ social networking ” experience , moving away from far - fling community that you opt to other smartphone users whom who may or may not bang — but who are probably standing just a few feet out .
Color , the new app fromColor Labspromises to let you make and portion out photos and video albums with other people who have iPhone or Android phones — outfit with the app , obviously — within 150 feet of your own . ( There are no privacy preferences in the app , so you ’ll be sharing witheveryother colour substance abuser in law of proximity . ) The app is being pitched for usage at parties , play date , and other societal event .
link to the record album can be portion out via Twitter , Facebook , atomic number 99 - mail , or SMS — though recipients of data link to those albums wo n’t be able to modify or participate in the exposure conversation from their internet browser . away from that , Color Labs is offering small verbal description of the app , apparently banking on users to visualize out how to use it through trial and error .
Wednesday ’s launch comes amid slap-up hubub about Color’sfundinganddevelopment origin . The developer — who admit Lala father Bill Nguyen , former BillShrink CEO Peter Pham , and former LinkedIn primary scientist DJ Patil — have areported $ 41 million in backingto get the app off the dry land , and may have paid as much as $ 350,000 for theColor.comdomain name alone .
That ’s a substantial investment in the Cartesian product ’s futurity , no doubt banking upon the achiever of other social - networking platforms . However , the social medium plain has prove to be a yobo to crack , with users often fickle about the networks that they embrace , and Color faces some tough competitors , include the popular photo - based societal connection Instagram .
Color is free and compatible with devices running iOS 4.0 or later .
