Apple achieved itssecond straight quarter of record resultsas need for the unexampled iPhone 6 soar up and China became Apple ’s 2nd most important market after the U.S.
The company sold 61.2 million units of the iPhone 6 and 6 Plus during the first three calendar month of 2015 , blasting past the 44 million it ship during the same tail of last twelvemonth when the iPhone 5S was still novel .
Those gross sales aid Apple to a last profit of $ 13.6 billion , up by almost 33 percent , on revenue of $ 58 billion for the quartern , up 27 percent . That ’s above the $ 55 billion Apple had say it was expecting and the $ 56 billion consensus outlook from financial analysts .
The iPhone 6 and 6 Plus have been bragging hit with customers . Apple had only gradually increased the screen size on the iPhone in recent year while rival Creator experimented and found success with much larger covert . The two new iPhones in the end matched those larger displays and the result was criminal record sale for the quarter .
That also translated into a eminent rate of people change over from contender to the iPhone , the company said .
“ We ’re seeing wild results for iPhone , ” said Tim Cook , Apple ’s CEO , in aconference callwith analysts . “ The success of iPhone has been specially strong in emerging markets . ”
Perhaps even more impressive than the 40 pct twelvemonth - on - yr jump in iPhone building block sales was the 55 percent jump in revenue from those sales . Thanks to higher average marketing prices , tax revenue from iPhones jumped to $ 40 billion – or 69 percent of all Apple sales .
Apple trade a stack of Macs this quarter , especially in China .
The company did not announce elaborated sales for the Apple Watch , for which reservations were accepted during the quarter , but Cook enjoin he was “ very well-chosen ” with the reception the Apple Watch has been enjoying .
“ Right now , need is greater than supply , ” he said . “ By some time in later June , we anticipate being in a view where we can sell the Apple Watch in additional countries . ”
The App Store had a record quarter , and sales of Mac computers shoot 4.5 million unit during the one-quarter , up 10 percent on the year , but the average price of those computer was lower , so revenue rise just 2 percent .
In Greater China , Apple see its best - ever final result during the quarter , which includes the Lunar New Year vacation .
sale in the region , which includes Hong Kong and Taiwan , strike $ 16.8 billion , up 71 percent on the yr . In direct contrast , sales in Europe were $ 12.2 billion , up a healthy 12 percent on the yr but far behind the growth seen in China .
Apple also denote plans to expand a share buyback scheme and raise its dividend for shareholders . The programme was jump in previous years as a way to cut through some of its hearty cash piling , but it ’s generating so much money that the scheme can be expanded .
“ We are in the very fortunate position of generating more hard cash than we require to run our line of work and make these investments , ” Cook suppose , referring to research and growing investment and Washington expenditures planned by Apple .
look ahead , Apple said it expect gross in the current one-fourth to be between $ 46 billion and $ 48 billion , up from $ 37.4 billion in the same quarter last twelvemonth .
