It ’s the 64 million indorser question : now that the iPhone is available on Verizon , how many folks will jump ship from their current flattop ? ChangeWave Researchconducted a survey on this very issue in December , not long before the actual proclamation took place .
Of the 4050 consumers survey , 10 percent said they were planning on switching carriers in the next 90 days , the highest overall churn rate in the past year and a half . But the story gets more interesting when you examine what that 10 per centum looks like when you break it down . While only 4 per centum of current Verizon customers said they were very or somewhat potential to swap providers in the next three calendar month , 15 percentage of both T - Mobile ’s and AT&T ’s indorser reported they were likely to bid their carrier wave adieu .
That ’s the worst churn rate for AT&T since ChangeWave has been tracking this statistic , and marks a sizeable 5 point leap from the previous survey in September 2010 . As for the cause those AT&T customers are so eager to take leave , 42 per centum said it was due to poor receipt or coverage , 27 percent pointed to drip calls , and 17 percentage were come to about the cost .
But what ’s really weakened their resolve seem to be the Verizon iPhone . Of current AT&T customers who were expect if they would would shift if Verizon offer the iPhone , 16 percent answered to the affirmatory , and another 23 percent said they did n’t fuck . Of currentiPhoneowners , a powerful 26 per centum said they would go to Verizon .
When is this bulk hejira taking position ? According to ChangeWave , 41 percent of AT&T subcribers who are looking to bequeath said they would go within three calendar month after the Verzon iPhone ’s release , with an extra 31 percent saying within the first year .
Granted , these are all answer given before the actual Verizon iPhone proclamation , and hoi polloi are notoriously fickle . It may amount to go on that some of them reconsider now and , as we ’ve yet to obtain out all the contingent on the Verizon iPhone — including the monetary value of data plans — others may exchange their minds in the future . But it ’s evident that AT&T client — especially iPhone owners — are not feel particularly favorable towards their bearer , and that could mean a mess of possible new customers for Verizon .
