It looks like there wo n’t be a major show competing with the Electronic Entertainment Expo ( E3 ) after all , at least in 2007 . The possessor of theConsumer Electronics Show(CES ) have denote that they ’re backing off plan to do a play event in 2007 .

This past summertime the Entertainment Software Association ( ESA ) announce design to radically downsize its tremendously popular E3 case in 2007 . The three - day show had swollen to tremendous size of it over the retiring several years , and the ESA and its members determine to remold the event as the E3 Media and Business Summit . It ’ll be an invitation - only consequence in Santa Monica , Calif. in July , 2007 .

After the ESA made its first promulgation over the summertime , the Consumer Electronics Association ( CEA ) said that it was consider launching its own play show to fill in the vacuum leave by E3 ’s major fault . The CEA confirmed in a statement late on Monday that it wo n’t do so , after all .

One contributing element in the CEA ’s decisiveness - making is the ESA ’s decision to allow non - ESA member company to take part in the young E3 . ESA member admit titan like Activision , Electronic Arts , Microsoft , Sony and Nintendo . Many smaller trafficker and nomadic gaming makers are n’t ask with the ESA , and were refer that they would n’t be allowed to participate in the new E3 .

“ Although CEA was prepared to plunge a new event , the late announcement by ESA that it would open its upshot to both ESA and non - ESA members and would include microcomputer and wireless gaming , led us to conclude that a novel spring West Coast event would probably not serve the best needs of the manufacture , ” said CEA ’s Karen Chupka , senior frailty president of events and conferences . “ At this point , we will stay dialog with the diligence to determine if the need for a broader play event exists for 2008 . ”

The next CES , scheduled for January 8 – 11 , 2007 , will feature a novel “ Gaming TechZone ” space , however . The new area will process as a vitrine for seller who want to show off their gaming technology to the show ’s anticipated 140,000 attender .