Excited to know what Apple will declare at the September 9 press event on Monday ? Oh boy , haveyoucome to the right place .
Because , in a shocking ( yet totally believable ) turn of events , Macworld ’s hardworking reporters haveyet againhit journalistic paydirt . Those absentminded - apt folk at Cupertino ’s marketing department incautiously go forth the scripts and rehearsal tapes in the bins out back at Apple Park – whoops!–and after wiping off the bad chocolate stains we can reveal all the juicy detail here .
So here , moment by minute , is everything that will be declare at the ‘ It ’s Glowtime ! ’ iPhone event . Possibly . ( If you do n’t believe this is real , and you belike should n’t , you may follow the real case on Monday with ourGlowtime live web log . )
Introduction
09:58 a.m. : The pre - stream pop out up . Ne shapes dance hypnotically across the screen in time to the toe - tap sound of “ Third - Quarter Revenue Expectations ” by Chief Financial Officer .
10:00 : Here we go ! As we ’ve come to expect , the presentation begins with a pounce television camera dead reckoning ( Is it a drone ? Is it CGI ? ) over Apple Park . The camera comes to lie in front of the famous rainbow carving in the arcadian central courtyard , where Tim Cook smilingly welcomes us to a morning of “ propaganda and naked consumerism . ”
10:01 : Today is going to be all about the future , Cook explain . “ The time of man is over , ” he chuckles , “ civilisation is dead , and art is obsolete . Rejoice as the omnipotent machine run through your very mortal ! ” vocalize like we ’re going to be hearing stack more about Apple Intelligence .
10:03 : Apple will be focusing on four key product expanse today : the iPhone , the Apple Watch , AirPods , and the iPad . It ’s going to be a officious morning !
10:04 : “ Here ’s Jeff to tell you more . ”
iPhone 16
10.05 : The tv camera swoop to the lion enclosure of a nearby menagerie , where Apple COO Jeff Williams is yawning and eat hunk of bare-ass meat . He winks .
10:06 : “ Thanks Tim . Here at Apple , we ’re proud that iPhone brings so much pleasure to people around the universe . It think of you . It keeps you safe . And it keeps you in touch with the people you know . That ’s why we ’re unrestrained to show you the next generation of iPhone ! And for the next 11 minute I ’m going to pretend this is the best phone we sell . ”
10:08 : We ’re look on a television ofiPhone 16 . In most respects , it looks a lot like the iPhone 15 , except … ah yes , the twin tv camera on the fundament arevertically adjust , like on the old iPhone X. Not just a retro touch ( and a agency for buyers to show off the fact that they ’ve upgraded since last year ) but better for capturing spatial video recording for the Vision Pro .
metalworks
10:10 : Confirmation too that the non - Pro models are get theAction buttonthat was previously limited to the iPhone 15 Pro and 15 Pro Max . And we ’re see the advertizement tagline for the iPhone 16 : “ Iterating guardedly For Shareholders ’ welfare ™ . ”
10:11 : “ We recollect you ’re move to love iPhone 16 , ” says Williams , “ at least for the next six minute . For example , it sport an A18 processor ! That fathom good , does n’t it ? But in realness , it ’s the same as the A17 Pro chip in last twelvemonth ’s iPhone 15 Pro handsets , only rebranded . Clever , are n’t we ? ”
10:12 : The iPhone 16 will be useable insix colours : white , black , blue , green , pinkish , and octarine . These are exceptionally bright , oculus - get finishes .
10:13 : “ iPhone 16 will be in full fit with the latest developments in AI ! Thanks to Apple Intelligence , you’re able to generate soulless illustration of your friends while artists starve . It ’s insanely great ! ”
10:15 : Williams holds up his iPhone 16 and shows a gen AI painting of a bang stamp on a human human face . The human nerve has teardrop in all three of its eyes .
10:16 : And on that jolly note , we ’re moving on . No word on release dates or pricing just yet .
10:17 : We ’re watching a promotional video recording for … yep , it’siPhone 16 Pro and 16 Pro Max ! And these wait badly gorgeous . And they get a new push on the righthand edge – is that theCapture button ? Yes ! We were expecting thaton all four models , but it ’s a Pro sole .
10:18 : The tagline is “ Please Spend More Money ™ . ”
10:19 : “ blank out the stupid , vile iPhone 16 . This is iPhone 16 Pro , a substantial phone for real consumers . We think you ’re going to love it . ”
10:20 : The 16 Pro French telephone are large than their predecessors . The 16 Pro has a6.3 - inch display(up from 6.1 inches ) while the 16 Pro Max has a6.9 - column inch display(up from 6.7 inches ) . The latter is the big screen Apple has ever made for a phone .
10:21 : It seems the earphone are n’t just big for the sake of bigger screens ( although Apple is pushing that as a welfare ) but also to accommodatebulkier camera computer hardware . The famousperiscope lensis coming to the 16 Pro , take for size reasons been restrict to the larger Pro Max manikin last class . That imply a 5x optical zoom on both Pro phones as of this yr .
10:22 : But the 16 Pro Max is still special topnotch duper special , because it now gets a larger 1/1.14 - inch sensing element , equate to 1/1.28 - inch on the 16 Pro . Needless to say , this is the most sophisticated camera Apple has ever unloose , and you get a dainty smartphone attached to it .
10:24 : Williams is verbalize about Apple silicon now . “ With more than 20 billion transistors , ourall - unexampled A18 Pro chipis so brawny it will make the A18 look like a pathetic worm . It feature an upgraded Neural Engine to palm the demand of Apple Intelligence , and candidly , anyone using an iPhone 16 to run Apple Intelligence needs their head examined . ”
10:26 : We ’re rattle through some specs now . The 16 Pro phones havebigger batteries(another benefit of the size of it increase ! ) which means they ’ll last an minute longer than their respective predecessors .
10:27 : The Pro handsets getWi - Fi 7 . We were n’t sure if that would happen so soon after Wi - Fi 6E landed on the iPhone 15 Pro last year , but this is the right decision .
10:28 : The iPhone 16 Pro and 16 Pro Max are available in four colors : Sensible Black , Plain White , Somber Gray , and a fresh Dull Brown .
10:29 : And we ’re enclose up ! Pricing now : the iPhone 16 get at $ 799 , the 16 Plus at $ 899 , and the 16 Pro Max at $ 1,199 . Those are all the same as the tantamount model last year . The 16 Pro , though , gets a cost bump this year ( due to the new inclusion body of a periscope lens system ) , and it costs $ 1,099 , up from $ 999 for the iPhone 15 Pro at launch .
10:30 : The new phones are all available to pre - order from this Friday ( September 13 ) , and will seem in stores the following Friday ( September 20 ) . And we ’re moving on , as Tim Cook returns to the virtual phase .
David Price / Foundry
Apple Watch
10:31 : “ Ten class ago today , ” say Cook , twinkling affably , “ we unveil the very first Apple Watch . And so much has convert since then ! For example , it now looks slightly dissimilar . ”
10:32 : Apple Watch is about to change more than ever before , Cook tell . And Jeff Williams is going to distinguish us all about it .
10.33 : We ’re back in the menagerie , where Jeff Williams sits astride a mighty ostrich . He leaps off , does a pirouette , and drops down into a pure lotus place .
10:34 : “ Apple Watch is the perfect digital familiar , ” he says . “ It ’s always with you , it ’s closely familiarize with your wellness and seaworthiness , it ’s well controlled via the extremely reliable and never annoying Siri vox assistant , and it ’s utterly integrated into Apple ’s ecosystem of products . That ’s why we settle not to gravel put Apple Intelligence on it . ” Yes , this does seem like astrange omission .
10:36 : Instead , he says , the next multiplication of Apple Watch is conk out to focus on a comprehensive redesign , and kick upstairs health sensor .
10:37 : We ’re seeing a promotional video of the new Apple Watch . It face genuinely different from last year ’s Series 9 . The chassis isnoticeably slimmer , theedges are flatter , and there ’s something unlike about the way the strap is attached . This could be the rumored magnetic attachment .
10:39 : And here ’s official confirmation that it ’s calledApple Watch X. Presumably that will be pronounced “ ten , ” as was the case for the iPhone X and Mac OS X.
10:40 : The watch may be slimmer , but it has abigger video display . As Williams explains , the Apple Watch X is available in 45 mm and ( matching the Apple Watch Ultra ) 49 millimeter size , with the old 41 mm sizing retired . This means you may get the benefit of the Ultra ’s elephantine silver screen without its excessive bulk on the carpus .
10:42 : And here ’s another major physical change : the Apple Watch gets the customizableAction buttonthat was previously available on the Apple Watch Ultra poser only . That ’s in gain to the Digital Crown telephone dial and the side button on the righthand edge .
10:44 : Williams is sing about wellness and fitness , which he says is “ lively to ensuring dominance over other creatures of the wood and field . ” He claims the Apple Watch is the most pop fittingness gadget in the human race , and is responsible for for save one C of aliveness thanks to its groundbreaking safety lineament and power to offer former health word of advice .
10:46 : In that spirit , the Apple Watch is getting a raw health feature : it ’s ablood pressure monitor ! This has been the subject of rumors for along timebut we expect it to bepostponed to 2025 — this is a real coup for Apple .
Jim Martin / Foundry
10:48 : Williams is talking about strap now . The newmagnetic isthmus locking mechanismis , he says , “ easier and quicker to use than any watch attachment system in history . ” He expects user to deepen the shoulder strap on their Apple Watch multiple times a workweek , or to match outfit , moods , and activities . A conjunction , of grade , that this will also enable Apple and its mate to deal more accessories .
10:50 : “ That’sApple Watch X , ” says Williams , “ and we consider you ’re going to jazz it . ”
10.51 : We ’re locomote on rapidly , and what ’s this ? Promotional video shows what looks like … yes ! It’sApple look on SE 3 . The design appears the same as on the 2d - gen fashion model , but the finish is somehow different .
10:52 : “ We know that our client be intimate Apple Watch SE , so we gave it our full attention . We ’ve completely overhauled the pattern to make it ripe than ever , and even more affordable . We recollect you ’ve break down to love it . ”
10:54 : Apple Watch SE has been redesign from the soil up , which means … okay , it ’s still fundamentally the same design but it has aplastic body . That does n’t soundhugelyappealing , although Apple has manage to make it look middling becoming . And presumably will stand for a lower cost .
10:56 : All new colors ! Apple Watch SE 3 will be usable in pink , yellow , neon green , tartan , Panthera pardus skin , and theNorwich City dwelling kitfrom 1992 to 1994 .
10:58 : The Leontyne Price , we suspect , will be primal to the appeal of the new SE , but no word on that just yet , because we ’re moving on !
10:59 : Promotional television of … yes , it ’s the Apple Watch Ultra . No major change to the innovation this sentence . ( Or last time , for that issue . )
11:01 : Williams says the Ultra gets an all - young processor for this contemporaries : the S10 . ( notice that this was n’t advert during the Apple Watch X presentment , because there were other things to verbalize about . ) Other than that , “ it ’s the Ultra you know and love , updated for 2025 . ”
11:03 : Oh , and there ’s a fresh second colour pick . The Ultra 2 is usable in basic atomic number 22 only , but the Ultra 3 is also useable in a aristocratic titanium finish .
11:04 : Right , we ’re doing prices now . The all - new Apple Watch SE 3 will start at just $ 219 for the GPS model , and $ 259 for the cellular model . That liken to $ 249/$299 for the second - gen model . scrap of a buy , that .
11:05 : Apple Watch X starts at $ 399 and Ultra 3 at $ 799 . Those prices are both the same as the previous generations at launching . And the new Apple Watch modeling will all become usable to pre - order on September 13 and shoot entrepot on September 20 .
AirPods and iPad mini
11:08 : Tim Cook says the new Apple Watches “ are sure to kickstart tax income first moment going forward ” and thanks the article of clothing squad for their “ invaluable synergy within a hyperlocal snackable paradigm . ”
11:09 : While we ’re spill the beans wearables … Cook is nowtalking about AirPods . “ AirPods are the most iconic headphones on the major planet and one of Apple ’s most successful ever products . Which is why we hardly ever update them . ” He taps the side of his head , nod sagely .
11:11 : But it seems that ’s all about to change . “ I ’d like to introduce the unexampled member of Apple ’s product squad . Over to Taylor ! ”
11:12 : Taylor Swift(for it is she ) is standing in an engineering lab late in Apple Park . She ’s wearing a lab pelage and prove junction transistor through a microscope . “ Thanks , Tim . I ’m emotional to be here at the first appearance of yet another iconic Apple machine . If there ’s one affair I love , it ’s product selling . Roll the tapeline ! ”
11:14 : We ’re take care a promotional video of Swift wear out a pair of AirPods as she live about her mean solar day . Shopping , lunching , run across record - company executives … all while listening to medicine and podcasts , and admit phone call , on her trustworthy Apple earbuds .
11:15 : Official confirmation that Apple is today unveiling the 4th - gen version of its received AirPods . “ We decided to take everything great about AirPods , and make it even better , ” tell Swift . “ We think you ’re going to love it . ”
11:16 : Apple has tweaked the design of the AirPods . They now have poor stems and resemble a hybrid between the tertiary - gen AirPods and the AirPods Pro .
11:18 : The new AirPods also get active noise cancellation , a feature of speech previously undivided to the AirPods Pro . That ’s a big pace .
11:19 : “ When I ’m overseeing the edit of my previous awarding - get ahead album , I find that there ’s nothing expert than Apple ’s iconic AirPods Max over - ear headphones for delivering tart audio at a surprisingly gloomy price , ” says Swift , visibly read from a handwriting . “ They certainly are n’t laughably outdated . I ’m not even sure why someone would say that . ”
11:21 : Apple is announce , finally , the2nd coevals of AirPods Max ! The first model come out back in December 2020 , remember .
11:22 : AirPods Max 2 sport a new , lighter design , and musical accompaniment for Apple Music ’s lossless sound recording . The case has been entirely redesigned , too , for which we can only say , thank goodness . And they rouse via USB - C alternatively of Lightning .
11:24 : Pricing time ! The 4th - gen AirPods will cost $ 189 with the MagSafe charging case ( a small price bump compare to $ 179 for the tertiary - gen model ) . The 2nd - gen AirPods Max cost $ 599 . Ouch .
11:25 : “ And now , ” says Taylor , “ it ’s over to Jeff for the up-to-the-minute iPad news . ”
11:26 : “ Thanks Taylor , ” says Jeff Williams , who is sit in a Sir Herbert Beerbohm Tree in the monkey enclosure . “ Big buff . ”
Apple
11:27 : Williams say the iPad is the leading tablet in the world , and he ’s been excited to see the response to the new iPad Air and Pro sooner this year . “ So we wanted to bring that same excitement to the iPad miniskirt . ”
11:28 : Promotional video recording sentence . Thenew iPad minilooks very much like the old iPad miniskirt . ( And it really is old . The 6th - gen iPad miniskirt came out in September 2021 . ) No new intent today .
11:30 : This is potentially interesting , though : the mini is begin anM - class processorfor the first time ! It ’s getting a gibbousness from the A15 to the M1 . That leaves the 10th - gen iPad as the last A - class holdout in the iPad range . ( The Air has M2 and the Pro has M4 . )
11:31 : The iPad also gets a bump in RAM allocation , from 4 GB to 8 gigabit . This is all part of a push to make it Apple Intelligence - ready .
11:32 : Apple is also unveiling a novel version of theMagic Keyboard Folioin the mini ’s size .
11:33 : And that ’s it . Williams says the unexampled iPad miniskirt will hit stores on September 20 , and commence at $ 499 . That ’s the same as before .
One more thing…
11:35 : Tim Cook is envelop things up now . He ’s talking about the important products we ’ve seen today , and how much they ’re go to improve customer ’ lives “ and give economic value for the shareholders , which is the of import matter . ”
11:36 . I guess that ’s it . Except …
11:37 : Wow , it ’s meter forOne More Thing ! We ’re going back to Taylor Swift .
11:38 : “ Thanks Tim . Now , if there ’s one thing I worry about , it ’s start out economic value for money on entry - grade consumer products . And Apple is the place to descend to for budget - friendly gadgets . ”
11:39 : Cut to yet another video . ( What is that now , eight ? ! ) It demonstrate Swift attending a Hollywood political party while wearing another brace of AirPods !
11:40 : “ Introducing … AirPods SE . Not Quite As practiced , But Cheaper ™ . ”
11:41 : The AirPods SE supplant the 2nd - gen AirPods in Apple ’s lineup . They cost just $ 99 . Wow !
11:42 : They launch “ this drop . ” No more detail than that .
