If you ’ve always wanted to wear your Apple Magic Mouse on your lapel , your hazard may come before long .
A profile of Jony I ve in theNew York Timesrevealed thatLoveFrom , the design troupe I ve found after leaving Apple , is run withOpenAIto “ create a new computer science twist because the technology could do more for exploiter than traditional software . ” The project has funding from I ve , Laurene Powell Jobs’Emerson Collective , and private investors .
The Times story provides direct substantiation of the partnership . Last twelvemonth , The Informationreported that I ve and OpenAI CEO Sam Altman were in early public lecture about a potential team - up , and the Financial Times account that SoftBank has put over $ 1 billion into the undertaking .
The Times does n’t ply any specific about the “ privy ” project with the goal of a “ computing experience that is less socially tumultuous than the iPhone . ” In its report card last class , the Financial Times tell that I ve was concerned in a design that did not rely on a display .
Whether it has a display or not , the motion remains whether a hardware gimmick exclusively for AI functionality will find a mass interview . We ’ve already seen two AI assistants debut and flop , hard : TheRabbit r1 , a “ air hole companion , ” and the wearableHumane AI Pin . Despite both products featuring unique designs , neither was able to gain any impulse after their initial release . I ve ’s effort will almost certainly get a long ton of attention , but convincing people to bribe a new gadget that likely needs its own subscription will be hard .
The job with convince the worldwide world that they require a consecrate mobile AI twist is that they already have one : their smartphones . While AI companies like OpenAI believe AI can be a specific stand - alone Cartesian product , Apple ’s approach is that AI is the ground of features for a broad product set across its cooking stove of existing iPhones , iPads , and Macs . Apple Intelligence , Apple ’s AI feature set for its operating systems , will be rolled out over the next few months , starting the major point - one release of iOS 18.1 , iPadOS 18.1 , and macOS Sequoia 15.1 in October .
Jony I ve conjoin Apple in 1992 and eventually became the companionship ’s Chief Design Officer in 2015 . He was the soul behind iconic Apple designs for the iMac , iPod , MacBook , and iPhone . I ve left Apple in 2019 and jump LoveFrom , a design company whose clients reportedly let in Airbnb , Christie ’s , Ferrari , and Moncler .
