Get your torches and pitchfork , because Apple administrator have express their opinions on things ! turn out , there are some books they wish and other book that they ( are you sitting down?)don’tlike .
NOT COOL , APPLE EXECUTIVES .
BothSlateandSalonrushed to the fore to reprobate Apple ’s draconian religious fiat something something holy Holy Scripture allot to Jobs blah bombast Eucharist is another spiritual word yadda yadda Last Supper wocka wocka proscription against eating porc and shellfish etc . etc . I should not write these before luncheon [ antic saddle horn ] .
Thank God for people who practice religious similes to decry Apple , amirite ?
“ Thank God . ” Get it ?
Sorry , the Macalope ’s well-worn . Tired of deflating the same argument for infinity times . Every prison term he sees Sisyphus at the mythical creature conventions , he ’s like , “ Dude , do not evenstartcomplaining to me . You havenoidea . ”
Here ’s Dan Gillmor ’s contribution atSlate:”The rage of Steve”(tip oxygen ’ the antlers toAndrew Warnock ) .
And Rachel Kramer Bussel ’s atSalon : “ Apple want to rewrite history : The demented scheme to make Steve Jobs a holy man ” ( backsheesh group O ’ the antlers to@JonyIveParody )
But you all mother the memo , right ? Well , it ’s not so much a “ memo ” as it is a mind - control ray of light that emanates from our “ iDevices ” that forced us all to go read the Apple - approved Steve Jobs biography thatfails the hagiography test . ( Like anyone read books anymore anyway . squeamish endeavor , Apple . )
After years of tarring Jobs as a “ cult ” leader , these pundits ca n’t seem to figure out a young narrative . detest to break it to you , but Tim Cook is noReverend Richard Wayne Gary Wayne . This tic is disappointing from Gillmor , who ’s a smart guy . He detest the excesses that technology companies go to in trying to sell their gimmick . The Macalope gets that . We should all be excited about what these companies , including Apple , do . We should probably all be live on nothing but lucre , too , but even this ruminant likes the occasional donut . Oh , man , those Gallic cruller with vanilla ice ? If the Macalope ’s van is a - rocking , do n’t come a - knocking because he ’s eating a 12 of those . ( You do n’t have a donut - eating van ? Some would argue that basic decorum demand you own one . )
Gillmor ’s exacting standards can , however , leave to a bit of tunnel imaginativeness , as exhibitedin 2011when he enjoin he was leaving the Mac because Apple was going to lock it down like Io . That , as you may have note , did n’t fall out . Now he ’s on allcorporation - devoid operating systems . Freedom is of import to him , that ’s admirable . But it ’s not that we do n’t also have a utopian vision of how things should be . It ’s just that our utopian sight is intimately front and has puzzle out soundcard drivers .
Many of Gillmor ’s criticism of Jobs are spot on . Some are not .
Apple afterwards sicced law enforcement on a tech blog that get ahold of an upcoming iPhone , in a instance that went beyond bare bullying .
“ Got ahold of ” is what you call it when citizenry you distinguish with purchase stolen belongings . “ Bullying ” is what you call “ endeavor to get the phone back . ”
What is the genuine horrible thing Apple did to set in motion a thousand missives laden with more religious iconography than a Russian orthodox church service ? Let ’s wait at an example :
“ My regard could n’t be any lower ” for [ Walter Isaacson ’s ] book , Apple design honcho Jony I ve say the New Yorker .
[ blink , blink ]
Wow , that ’s for sure … uh … deviously … uh … What are we supposed to have a problem with again ?
So the Apple executive who knew and play with Jobs do n’t care Isaacson ’s book and they do n’t likeSteve Jobs : The Man in the Machineand theydolikeBecoming Steve Jobs . They are seemingly suppose to keep this to themselves or they ’re hangdog of conducting a Holy See .
Part of the problem with all these Steve Jobs biographies is not that they ’re negative , it ’s that they stink . And it ’s not like Apple dropped a copy ofBecoming Steve Jobsin everyone ’s iBooks account for spare . The iBooks edition costs a dollar more than on Amazon , for crying out loud ( rest assure that Amazon probably got that dollar out of the pocket of the authors ) .
The Macalope agrees with Gillmor ’s point that the real Steve Jobs might be bump somewhere between all these accounts . But then , he did n’t make out Steve Jobs , unlike the Apple executives Gillmor has a problem with . Seems like they should get to carry their impression on the subject without everyone hold out all Martin Luther on them .
