Does Apple ever send out thank - you remark to the many pundits that take the time out of their daytime to explain their business organization to them ? They really should .
Writing for Wired , Molly Wood tells us about the time“Apple , the iPhone , and The Innovator ’s Dilemma”walked into a bar . ( Tip o ’ the antlers to Bill . )
Apple is a fellowship on the verge of being disrupted …
Since 1976 .
The Innovator ’s Dilemma , of course , is about the bunker that successful company devolve into clip and meter again .
It is very possible that Apple could fall into this cakehole . However , it ’s also proven to be exceptionally unspoilt at being the one that interchange its own products . You could designate to declining iPhone gross revenue as a sign the company is advanced for a downslope , but no one has hail up with anything good , the grocery is simply saturate .
According to Clayton Christensen , the author ofThe Innovator ’s Dilemma , companies can fall into a response loop with customer , providing them updates to an existing merchandise that only have to do with how the product is presently designed . In this way , they lose ways to interrupt full markets .
Then think about the iPhone , which , despite some consumer - unfriendly advances like the lost headphone labourer and ever - change institutionalise ports …
There have been two ( 2 ) over the integral 11 - yr history of the iPhone . Also , Apple got disembarrass of Touch ID in favor of Face ID which upset some people . But go ahead .
… has also been conform and pluck and immobilise by what customer desire : bigger covert , great cameras , relief of exercise , and a consistent interface .
Apple did make some big change that mass screamed about but if youforget about thoseall it did was respond to substance abuser requests . OK .
rent ’s just note , however , that updates to subsist feature Seth are not de facto cogent evidence that Apple has fallen into an upgrade spiral . It ’s also a little screaming that Apple is , at the same time , roundly criticized for not chasing characteristic rise at the same rate as its Android competitors . See , for example,5G.
And the bulk of Apple ’s investment since 2007 , when the iPhone come out , has been about observe , develop , and betray this one gadget .
The gimmick that polish off the company ’s previous darling , the iPod . You could argue that the company should have follow up with an iPhone replacement but that ’s easier articulate than done . And it ’s not like anyone else has .
The other bright post in the company ’s up-to-the-minute earnings study is its Wearables , Home , and Accessories family … and that mean Apple Watches . And you sleep with what ’s still tied nice and stiff to the iPhone ? Apple Watches .
Even outgrowth is n’t good , apparently .
Apple fueled the iPod ’s growth by ship iTunes for Windows . There ’s a very existent trouble with making the Apple Watch work with Android , however . Most Android drug user use Google service and Apple ’s posture on privacy makes tying the Apple Watch to Google service a non - starter . Even storing that selective information on an Android gimmick is probably a bad idea .
You may be tempted to argue that Apple is , in fact , working on other projects .
Since this is basically what Apple does , yes , it does seem allure in that means that boldly announcing a hammer will precipitate to the ground when released on a planet with a positivistic gravity seems tempting .
I ’m here to say , I do n’t think there ’s a nascent warrior goddess hiding in there .
Maybe there is n’t . But this was also say right before Apple announce every product ever .
Wood name the potential production we know at least something about : digital assistants , ego - driving motorcar , a streaming military service , and AR . Of these , two have establish markets — digital assistants and cyclosis service — and the other two are age from really take off . But Apple ’s still too late somehow .
… this time , I imagine the company will get beaten to that poke — or whatever punch is next .
In purchase order to believe this you ’d have to conceive that Steve Jobs was the only soul at Apple that could either come up with new ware ideas or see that being the one to supplant your own ware was the smart thing to do . Again , it ’s possible , but it ’s also possibly just another form of blind dapple .
