Almost 40 percent of BlackBerry users would switch refugee camp to anApple iPhone , a recent discipline into smartphone blade loyalty show . Google’sNexus Oneis almost as worthy , grant to thestudy by Crowd Science(PDF connection ) , which render that a third of the BlackBerry users poll were willing to switch their gimmick for the Android - based phone .
BlackBerry is still the most democratic smartphone brand in terms ofmarket share , Crowd Science ’s study show , but many Research In Motion devices users would be more than happy to move to a dissimilar smartphone political program if chip in the fortune .
The study also found that the majority of smartphone users lay claim to employ their devices for both business and personal purposes . BlackBerry userswere the most probable ( 7 percent ) to use their smartphone for business purposes only .
Unlike BlackBerry users , though , Android andiPhoneusers are less uncoerced to move to a different mobile phone program . The study show that nine out of ten of those questioned would re - buy their own brand .
“ Blackberry as a brand just is n’t garner the loyalty visualize with other mobile operating systems,”saidCrowd Science CEO John Martin . He explicate that not only the “ allure of the iPhone , ” but also Google Android ’s raise in popularity , arecreating a dentin BlackBerry ’s brand following .
If the study is a reflection of most smartphone exploiter out there , it poses an interesting question for twist maker : should they dump the physical keyboards ?
BlackBerry devices are well - known for their excellent keyboards , but considering that the iPhone and Nexus One feature only on - screen package keyboard , this could show users ’ willingness to sacrifice typing speed for a larger screen , more suitable for medium economic consumption while on the go .
