I ’m not saying there ’s an active cabal against Apple out there … but perhaps there ’s a conspiracy of ignorance at theSan Francisco Chronicle ?
For two days in a row , theChronicle — the newspaper publisher of disc inMacworld’shometown — has published stories with deeply disconnected and misleading headlines touch on to computer topic .
Tuesday it was a story about Microsoft ’s preview of Longhorn , the ridiculously late newfangled version of Windows that will be available late next twelvemonth . Next class . The independent headline , Opening new Windows , was okay , I estimate , but the newspaper headline on the “ jump ” subdivision of the story?Windows Longhorn nearing pass completion .
draw near closing ? If Longhorn is nearing completion , I ’m nearing retreat . ( That ’s a trick , Word — I was bear in 1970 . )
Today ’s Chronicle newspaper headline faux pas was in the newspaper ’s story about a place of inauspicious business between Apple and Wiley Books . The headline?Apple Yankee-Doodle book on Jobs . The jump headline?Apple bans unauthorised life history of Jobs .
Okay , people . lease ’s get this straight : the report is not that Apple has banned a book about Steve Jobs from the company ’s retail storage . If you ’ve ever been in one of those stores , you know that the book choice are very focussed on publications of the how - to variety . Even if Steve Jobs had write his own autobiography , it ’s doubtful that he ’d stock copy at the checkstand like they do with Sam Walton ’s book at Wal - Mart .
The story is that Apple ’s store have swing all of the technical Holy Scripture published by Wiley , the same publisher that ’s publishing the unfortunately namediCon . The effect ? Apple Store visitors wo n’t get to take books like Andy Ihnatko’sMac OS X Tiger Book , or Bob LeVitus’Tiger for Dummies .
That’sthe story here . Not that Apple ’s not stocking a record that they would never , ever have stocked , even if Steve Jobs wrote it himself , with a cover blurb by Bill Clinton and an effusively praiseful foreword by Bill Gates .
San Francisco Chroniclereaders , be warn . take the articles , not the newspaper headline .
