Beyondsuing archrival Verizon Wirelessin federal court , AT&T has now added more fuel to its fight to defend its nationwide wireless web against a negative advertizement blitzkrieg by sending out a letter to customers to “ localize the record straightaway . ”
AT&T underscores in its letter that it is n’t fit to ignorethe barbs cast by Verizon . “ As the U.S. market drawing card in wireless data service , we typically do n’t answer to competitors ’ advertizing . However , some recent ads from Verizon are so blatantly false and misleading thatwe require to set the disc straightabout AT&T ’s wireless data coverage , ” according to the varsity letter , signed by “ Your AT&T Team . ”
Earlier in November , AT&T filed a suitclaiming that Verizon Wireless “ there ’s a single-valued function ” television marketing drive — launched in conjunction with therollout of Verizon ’s Android - based Droid earpiece — falsely point that AT&T has opening in its wireless insurance coverage .
Verizon then bounced back bystepping up the attack , add a new TV commercial message that bop by at Apple ’s iPhone , a compete smartphone that prevail on the 3 GB component of AT&T ’s wireless internet .
Right in time for the vacation season , the unexampled Verizon TV commercialplaces an animise iPhone lookalike on the Island of Misfit Toysfrom the classicRudolph the Red - Nosed ReindeerTV special .
AT&T ’s letter of the alphabet to client give a number of points in AT&T ’s favor . AT&T claim that its wireless internet is able-bodied to reach “ 97 % of the US population , ” that its 3 G web is the “ fastest in the land , ” and that “ Unlike Verizon , AT&T offers the most popular smartphones in the industry . ”
In fact , theads are a turn misleading(which is why AT&T is suing ; it ’s not just a matter of being rag at a challenger ) . But while AT&T may be doing impairment control to keep its client from being enticed to defect to Droid and Verizon , advert are really aimed at prospective customer . A letter to survive customers wo n’t do squat about prospective client who are watching those ads .
And a missive alone — particularly dampen one — will be all that impactful in the face of a lively and animated ad campaign by Verizon that make right into living rooms on TVs across the U.S.
An ad campaign takes a ship’s company a little longer to pull off . But it sounds to me like we might see some other nasty TV commercial message in the not - too - distant time to come , this time emanating from AT&T. Will thenastiest carrier win the warover the notecase of wireless users ?
