On the eve of the annualNAMM Showcelebrating the latest advances in music and audio products , Apple administrator gathering for the Anaheim trade show were celebrating an achievement of their own — the rapid growth of QuickTime 7 .
Since Apple expel the multi - platform multimedia software computer architecture two year ago with the launch of Mac OS X 10.4 , QuickTime 7 has gained far-flung acceptance . It recently excrete the 500 million download home run , an achievement Apple executives impute to the conclusion to embrace industriousness - stock technologies , such as the H.264 video codec . Apple is now pass on more than one million copies of QuickTime per 24-hour interval .
H.264 delivers gamy - tone picture at a crushed data rate . It ’s consider by many spreader and consumer electronics Godhead to be the video codec of choice for their products and services .
“ subject providers do n’t want to follow a propritary engineering science because that means following one companionship , ” say Frank Casanova , Apple ’s conductor of QuickTime product merchandising . “ This was a gamble we take age ago when we moved away from proprietary , in - home applied science and went with standards - based codecs . Microsoft stayed with Windows Media and Real has their format and that seems to be work just all right for them — for us it was the veracious option . ”
And now ? “ It ’s Microsoft versus the world , ” Casanova say . “ And we are part of that world . It ’s a great place to be . ”
typesetter’s case in point : Both sides in the on-going DVD format war — Blu - ray and HD DVD — have follow H.264 . So while Apple may hold a seat on the Blu - Ray Disc Association ’s Board of Directors , it sees the data formatting fight as a profits - winnings spot for its engineering science .
“ We are part of both of those technology and are happy , regardless of the result , that H.264 is part of the overall par , ” Casanova said .
The H.264 codec is not just in upcoming DVD formats , it ’s also supported by electronic machine like Sony ’s PlayStation Portable and , of line , Apple ’s iPod . Casanova pointed to the video recording file of Steve Jobs ’ Macworld Expo keynote as an example of H.264 at work .
“ Steve ’s tonic is all in H.264 , ” Casanova allege . “ In 24 hours , 2.2 million people see the stream from our land site . This is an full event we captured , encoded and pour using H.264 . We are make goggle box - size of it audiences now . After the keynote is over , Steve give the billy to us and we reach around the world . ”
The keynote file cabinet see 1 million streams a day in the five day after the tonic , Apple says . The full tonic is now available on theiTunes Store as a free download .
