Apple ’s having a problematical prison term . Its annual one - two clout of an iPhone launching plus an iOS upgrade — usually a time for celebration — has been followed this yr by a compound serial of embarrassments . bury that the caller sell 10 million telephone in three days and move half of its installed understructure to a new version of its peregrine operating system : it ’s still been a grating week for Tim Cook and company .
First , an Io 8 bug prevented any of the health and seaworthiness apps that were quick to found with HealthKit integration from hit the App Store . Health is a major enterprisingness for Apple , so the hiccup was a big one . Then , once the iPhone 6 Plus set about shipping , some buyers reported their phones werebending when put under pressure level . Now , that is n’t so strange : thin aluminum bends . But the complaints breed a meme ( # Bendghazi or # Bendgate , depending on where you look ) , and other brand were quick to capitalize on Apple ’s quandary with their own ads .
Some thing are salutary when they ’re bent.#BendGate#iPhone6Pluspic.twitter.com/7w4MN3PULu
And countenance ’s not bury Wednesday’scatastrophic Io 8.0.1 update , which wipe out cellular connectivity and Touch ID for many iPhone 6 and 6 Plus owners .
Even before the new telephone set and Io 8 were announced , the progress - up to the consequence was fraught with tension . Thecelebrity iCloud ward-heeler , iPhone event livestream foul - up , iPhone preorder tragedy — at this point , Apple employee must be singe , “ awaken me up when September ends . ”
But here ’s the thing : Apple will recover . It always does .
A more responsive Apple
Unlike Facebook , which no one get it on but everyone habituate , Apple inspires adoration and hatred in equal measure . The same mass who hold off in line for days to buy the latest iPhone later project themselves prostrate on the ground in agony when an iOS update renders Touch ID completely useless . Few other society , if any , develop sale records one minute , then become the target of cyberspace ridicule the next .
I imagine Apple ’s ego - created prison house looks a hatful like the Fifth Avenue flagship storehouse in Manhattan .
Apple may have created its own prison house — a sophisticated glass cube emblazoned with an Apple logotype , of course — by holding itself to impossibly high standards of perfection . First there ’s the legacy of Steve Jobs , a stickler for detail if ever there was one . Then there ’s the establish schedule of yearly software package and hardware ascent that are expected to be put out simultaneously . Samsung releases a slew of gadget every twelvemonth ( OK , every calendar month ) , but it ’s not beholden to Android ’s agenda , because there ’s never a mass Android upgrade . You get the latest version when you get it .
But if Apple deviates from its traditional schedule , that would be wide interpreted to mean there ’s something untimely — a gimmick is n’t quick , the software has problems . That would send investors running for the hills . And so the company continue , with pressure from all sides to be dead perfect , and please almost no one in the procedure . Then the existence react with both glee and horror when there ’s a bug in the software or a design flaw in the computer hardware .
An iOS 8 bug prevented health and fitness apps from launching last week .
Apple does n’t usually reply to issues like this , but the company has been more communicatory lately than in the past tense . chief operating officer Tim Cook personally respond to security concerns surrounding the iCloud hack , and the company go fleetly to rend Io 8.0.1 and offer a pickle when the connectivity and Touch ID issue were account .
Apple has endure error just as sorry , if not regretful , than the ones it made this week . All we remember of theiPhone 4 Antennagateis the famous phrase , “ You ’re deem it wrong . ”Apple Mapsstill mess up even the uncomplicated directions , and yet few complain .
As for # Bendgate : plain justnine people cover bent phonesto the company since the 6 Plus was released last week .
“ With normal use a bend in iPhone is super rare , ” an Apple representative told theWall Street Journalon Thursday .
Meanwhile , more than 20 million mass have watch a guy on YouTube purposefullydamage his new iPhone 6 Plus . Does the net wrick nothing into something ? All the clip . Is it possible to sell 10 million new phones and move most of your customers to a novel OS without a hobble ? believably not . Apple will go forth from this week a picayune scuffed but mostly unscathed . But we ’ll never forget # Bendgate .
