Welcome to our weekly Apple Breakfast chromatography column , which let in all the Apple news you overleap last calendar week in a handy insect bite - sized roundup . We call it Apple Breakfast because we guess it pass heavy with a Monday daybreak cup of deep brown or tea leaf , but it ’s nerveless if you want to give it a read during lunch or dinner party hours too .
I don’t get out of bed for less than 500,000 eyeballs
Tough times at Cupertino , where the Vision Pro squad recently got the bad news show that three of the biggest iPhone apps ( YouTube , Netflix , and Spotify)won’t appearon Apple ’s fresh interracial - reality headset . muckle of other appswilllaunch for visionOS , of course of instruction , but probably not as many as Apple would care . Take it from me that these three wo n’t be the last to settle the whole thing is n’t worth the effort .
Inlast week ’s Apple Breakfast , I discussed the spiky relationship Apple has with its software ‘ cooperator ’ , and the direction that years of rancour and mistrust may have contribute to reluctance among devs to throw their hats into the Vision Pro ringing . But this hebdomad I ’d like to get away from feelings and let the cat out of the bag about the moth-eaten knockout realness of establish a new political program and trying to persuade other companies to commit to it .
Interviewed byStratecherylast hebdomad , Netflix co - CEO Greg Peters sum up up Apple ’s dilemma rather neatly .
“ We have to be heedful about pee sure that we ’re not investing in places that are not really yielding a return , ” he explained , “ and I would say we ’ll see where things go with Vision Pro . Certainly , we ’re always in discussions with Apple to try and figure that out but aright now , the gadget is so subscale that it ’s not really specially relevant to most of our member . ”
And there it is . Vision Pro is too “ subscale , ” a civil way of saying that not many citizenry are going to shell out $ 3,499 for a overweight headset with pitiful battery living and no slayer app . ( That last point is important ; we ’ll be coming back to that . ) At the very most , a Netflix app for visionOS would be used by500,000 peoplethis year , and that merely is n’t worth it for the development employment such a task would mean . Far better to wait and see if the affair catches on . Once Tim Cook starts using identification number that stop with “ illion ” instead of “ ousand ” we can talk .
But the next problem , as bird of Jove - eyed or owl - brained reviewer will have forthwith perceive , is that fail to batten self-aggrandizing - name apps like Netflix in go makes large sales number less likely . Your mean client ’s first response to the Vision Pro sales pitch will be to ask , “ What do I actually do with it ? ” And at the consequence , the answer is n’t enormously satisfactory . You have video chats with people , you seem at ( impressively immersive ) exposure and videos , and you view your Mac desktop in a Brobdingnagian practical environment . “ Will there be spatial video on YouTube ? ” Well , perhaps , but there wo n’t be a YouTube app . You ’ll need to catch it through the internet browser . Same for Netflix display . Same for euphony on Spotify . It ’s just a routine … underwhelming .
And so it goes , round and circular , a barbarous R-2 with precipitous edges . Do n’t get the eyeballs , you do n’t get the apps . Do n’t get the apps , you do n’t get the eyeballs . It ’s awful that any young technical school chopine ever direct off , really .
There are solutions , of course . you could swagger citizenry using your corporate muscle , or buy them with quid pro quos . ( Netflix CEO Greg Peters refers cryptically to “ active discussions ” about “ how we could help each other out . Sometimes we regain a great space of overlap . ” Who knows what that means ? ) If you promise a developer stage time at WWDC , there ’s a good luck they ’ll act ball . If you ’re a trusted partner with a strong relationship , developer might take a punt hop for good thing in the future , but as we discussed last week , that ’s not Apple ’s strength .
And the extra problem that Vision Pro face is that it ’s perceived to have a high barrier to entry . When Apple started the App Store , a lot of its winner can be delineate to the direction that sleeping room developers could easy knock up a cool simple iOS game and spring to thetop of the charts , which triggered a goldrush of devs look for a patch of the action . It ’s hard to envisage anyone knocking up a spatial computing app after incur home from a shift at the supermarket . This is a platform that address for corporal resources , which means halfway managers ask doubtfulness about return key on investment .
The most potential consequence is that Vision Pro will prosper as a platform , simply because Apple is about as close to “ too prominent to fail ” as be in the technical school industry today . Big name may last out out at first , but a few medium - sized developer will make a decent amount of money in the void they leave , and things will gradually take off ; a venomous circle can quickly be substitute by a vestal one once impulse start to build . I just ca n’t see it happeningquickly , which will be a test of Apple ’s patience . Netflix is n’t the only company that gets annoyed by things that are “ not really yielding a reappearance . ”
Foundry
TheGalaxy S24 Ultrahas adisplay featureiPhone users need to see to trust .
AppleVision Pro is doomeduntil it gets theHomePod miniskirt treatment .
Why doesApple Vision Procome insuch a huge box ?
Realgame streaming appsare finallycoming to the iPhone .
composition claim Apple will stillcontrol and taxsideloaded apps .
Mac 40th-anniversary special
After40 years , theMac is immortal .
CanApple Vision Prohelp the Mac to lastanother 40 years ?
Watch Steve Jobsreveal thevery first Macintosh , back in 1984 .
Watch theoriginal Mac teamreunite atCHM ’s fortieth - anniversary event .
Podcast of the week
In this sequence of the Macworld Podcast , we verbalise to Will Mosgrove , the lensman behind theiconic Steve Jobs photothat appeared on the very first issue of Macworld 40 class ago .
you could catch every installment of the Macworld Podcast onSpotify , Soundcloud , thePodcasts app , orour own site .
Reviews corner
The rumor mill
Reportdetails Apple ’s massiveAI plans for 2024 .
Leaked renders reveal Apple’ssurprising figure choicefor the12.9 - in iPad Air .
Code snippethints at new iPads withhorizontal camera layout .
written report : The iPhone 16’swild newfangled Capture buttonwill respond to swipes and pressure .
Apple may already havecornered the marketonnext - gen 2 nanometer french-fried potatoes .
Software updates, bugs, and problems
iOS 17.3is here with animportant new iPhone surety featureyou’ll want correctly now .
Apple patches a seriouszero - day vulnerabilityin newiOS , macOS , tvOS update .
Google bringsseveral AI featuresto the Mac withlatest Chrome update .
Get a snitcher peek at thenew emojicoming iniOS 17.4 .
Apple releasesVision Pro ’s first software package update … and ithasn’t even launch yet .
And with that , we ’re done for this week ’s Apple Breakfast . If you ’d care to get veritable roundups , sign up forour newssheet . you may also follow us onFacebook , Threads , orTwitterfor discussion of breaking Apple news program stories . See you next Monday , and stay Appley .
