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Apple vice chairwoman of world-wide product grocery store David Moody speak to invited guest at a special press issue on Wednesday in New York City .

Today ’s event is all about bringing innovations to creative pro , Moody distinguish the assembled . “ We have several promulgation cross hardware and software , ” he said .

New PowerBooks

First on the list are refresh PowerBook models . Moody announced two new systems — 15 - inch and 17 - inch PowerBooks . The 15 - column inch model now features a screen with 1440 x 960 resoluteness , like to the premature multiplication 17 - inch model . The 17 - column inch framework now features a 1680 x 1050 pixel display — the same resolution as Apple ’s 20 - in Cinema Display

The unexampled PowerBooks summercater 22 percent slap-up battery life , stock DVD - RW “ SuperDrives ” and build - in supporting for Apple ’s giant 30 - inch Cinema HD Display , according to Moody . Prices start at $ 1,499 for the 12 - inch modelling , $ 1,999 for the 15 - column inch theoretical account and $ 2,499 for the 17 - inch manakin . All organization are embark today .

New Power Macs

Apple has also update its Power Mac G5 scheme , which Moody calls the “ organization of choice for originative master that need force . ”

The new systems boast treble - nucleus PowerPC processors and a Modern system architecture that can bear up to 16 GB of 533MHz DDR2 RAM . They can also hold up to 1 TB ( TB ) of internal Serial ATA ( SATA ) reposition , and are the first Power Macs to feature PCI Express ( PCIe ) expansion slot . DDR2 RAM and PCIe are both feature on Apple ’s late refreshed iMac G5 arrangement .

Apple has worked with artwork maker Nvidia Corp. to have four raw graphic option for the refreshed Power Mac G5 dividing line , including the Quadro FX 4500 — Nvidia ’s fastest workstation card . This fills a gap in the Power Mac dividing line that has long been criticise by 3D graphics professionals and others who have wanted fast art systems than the consumer - orient card and silicon chip Apple has offered in the past . The Quadro card can support double 30 - inch displays , allot to Moody .

The new Power Macs G5 “ Quad ” organisation vaunt eight swim breaker point unit , four speed engines , four 1 MB floor 2 caches and is up to of processing 76.6 gigaflops . “ There is some serious horsepower under the thug , ” tell Moody .

The Power Mac G5 starts in a single - processor , dual - kernel configuration clocked at 2.0GHz for $ 1,999 . The 2.3GHz dual - substance system costs $ 2,499 , and the “ Quad ” dual - mainframe , double - heart and soul system of rules depart at $ 3,299 .

Cinema HD Displays

Apple has also realign pricing on its 23 - in and 30 - in CInema HD Displays . Effective today , the 23 - column inch Cinema HD Display be $ 1,299 , down from $ 1,499 , while the 30 - in Cinema HD Display cost $ 2,499 , down from $ 2,999 .

Aperture

Apple ’s vice prexy of Applications Marketing , Rob Schoeben , next took the stage to talk about some of the challenge now facing digital photographers : cull through media scorecard , retouching images , rescue on tight deadline .

“ Wiley Post production is a seamless extension of the creative mental process , not an afterthought , ” enounce Schoeben .

Schoeben explicate that photographers miss a solution like Final Cut Pro . Enter Aperture , Apple ’s “ first all in one Emily Price Post production tool for photographers . ”

Built specifically for pro photographers , Aperture features and end - to - end RAW workflow , and make RAW as easy to work with as JPEG , harmonise to Schoeben .

A feature called Stacks lets photographers group successiveness of injection together based on the prison term between shutter clicks . The software program boast a full - concealment workspace and a completely editable environment that can span multi - image displays .

A multi - image watcher lets you check image side - by side , up to 10 or 12 on a side , at overstatement up to 800 percent .

Aperture also sports essential tools like red - centre reduction , cropping , straightening and more , and features a non - destructive work flow and versioning capabilities .

Aperture users can cursorily make and print comp layouts , and can customize proof sheets and striking sheets . you could also order prints online and publish online or to .Mac .