Apple ’s Tuesday pressure consequence may have focused on the iPhone , but the company found a little time to talk about venial changes to its iPod lineup , foreground largely by price cuts for the nano and contact models .
Apple ’s Phil Schiller talks about the young iPod nano .
“ We started the iPod because we love euphony , and that has n’t barricade , ” said Phil Schiller , Apple ’s senior frailty president of worldwide mathematical product selling , as he declare the modification to the iPod nano and touch offerings . “ We still have a go at it euphony , and we ’re stil making iPods . ”
Apple’s Phil Schiller talks about the new iPod nano.
iPod nano
The iPod nano retains the design Apple introduced last fall when it shrunk the music player into a 1.48 - by-1.61 - by0.35 - inch design with a multitouch interface . In this twelvemonth ’s update , Apple will make the nano ’s multitouch display easier to navigate by using magnanimous icons . The 1.54 - inch nano screen will now expose a undivided icon at a time ; you ’ll swipe the blind to switch icons .
Johann Christoph Friedrich von Schiller also said the party has improve the experience of using the nano for seaworthiness . “ Right out of the boxful , you’re able to go on a walk or a run as well , without add together sensing element or devices , ” he said .
Johann Christoph Friedrich von Schiller also mentioned that company have created watchband sheath for the nano so people can wear them on their wrists , and that the late nano features 16 new clock confront for those people .
The new nano is also a slight less expensive than before . The 8 GB model cost $ 129 ( down from $ 149 ) and the 16 GB models be $ 149 ( down from $ 179 ) . Both sizes are usable now , and come in seven colors . Owners of the former models of iPod nano can also update their software system via iTunes to version 1.2 , which includes all the feature mentioned above .
iPod touch
Apple also updated the iPod touch on Tuesday , premise a blank model for the first clip , and drop off the Leontyne Price for the low - ending model .
The iPod touch cost $ 199 for the 8 GB model ( down from $ 229 ) , $ 299 for the 32 GB model , and $ 399 for the 64 GB model . They will be uncommitted , alongside iOS 5 , on October 12 .
Little else has exchange about the iPod tinge sinceApple eject the quaternary - generation adaptation of the music thespian last crepuscule . In fact , Apple seems to be banking that Io 5 will render many new features to the touch when theoperating system update arrives on October 12 . Apple’siPod touch pagetouts both iMessage and iCloud , have that iOS 5 will deliver to third- and fourth - generation iPod touches .
Other models
In his presentation Tuesday , Schiller said that the iPod touch is Apple ’s most pop iPod . Earlier in the presentation , Apple said that it has sell more than 300 million iPod to date .
Still , sales of the music actor — which will celebrate its tenth day of remembrance this calendar month — have fallen off in recent years . In last year ’s holiday time of year — typically the quarter which sees the heaviest amount of iPod sales — Apple find out iPod sales drop 7 pct from the premature year , suggesting that as democratic as Apple ’s music player may be , the days of its unfettered growth are long pop off .
Those falling sales plus the deficiency of a consecrated medicine event this drop had some the great unwashed speculating that Apple might descale back its iPod lineup , if not stamp out it entirely . But the small-scale revamps unveiled Tuesday indicate that Apple still conceive there ’s some demand for its music product .
Even though they were n’t addressed during Tuesday ’s event , both the iPod shuffle and the iPod classic stay a part of the iPod landscape painting . The shuffle is useable as a 2 GB machine in five colors ; it continues to sell for $ 49 . Apple also still offers the iPod classic as a 160 GB strong drive - found machine for $ 249 .
Updated at 1:50 p.m. PT with more information on Apple ’s iPod lineup .
update at 3:15 p.m. PT with more info on iPod nano package update .
