Apple on Monday revealed the2024 Pride Collection , a bent of accessory item to promote “ the vibrancy and diverseness of LGBTQ+ communities . ” The primary item of the collection is the Apple Watch Pride Edition pleach Solo Loop , a watch band go with by a matching spotter face and dynamic iPhone and iPad wallpapers .

The multi - colored band features black and brown to represent Black , Latino , and Romance community and those bear upon by HIV / AIDS , and pinkish , light blue , and white for transgender and nonbinary individual . The dance orchestra , “ call forth the strength and beauty of LGBTQ+ communities with a vibrant , fluorescent design enliven by multiple superbia flags . ” It also has a lug that ’s laser - etched with “ PRIDE 2024 . ” Other than the date , it ’s not clear how this set is different from the premature braided loop Pride bandreleased in 2021 .

The Apple Watch Pride Edition Braided Solo Loop goes on sales agreement on May 22 in the U.S. and Canada for US$ 99 ( the Canadian Mary Leontyne Price was not usable ) . It will be uncommitted in other regions on May 23 . It is compatible with the Apple Watch SE and Apple Watch Series 4 or later .

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The lookout man face and wallpapers feature glowing , multi - biased letters and numbers that “ represent the everlasting encroachment of LGBTQ+ activism and its function in illuminating the path to greater equality for next generations . ” The watch brass can be obtain through the Watch app or the Apple Store app on the iPhone or throughApple ’s website . The wallpaper will be useable with watchOS 10.5 , iOS 17.5 , and iPadOS 17.5 , which are currently in beta and gestate to be released within the next workweek follow theMay 7 “ allow unaffixed ” event .

The Pride aggregation is one way Apple shows financial support of LGBTQ+ protagonism organizations such as ILGA World , the Human Rights Campaign , Encircle , Equality North Carolina , Equality Texas , GLSEN , Equality Federation , the National Center for Transgender Equality , PFLAG , SMYAL , and The Trevor Project .

Past editions of the Pride watch band are still uncommitted at Apple ’s on-line store . interpret ourBest Apple Watchguide for the latest recommendations , tips , and deals .