Jobs stand by Apple ’s decision to lower the toll . “ It gain both Apple and every iPhone user to get as many unexampled customers as possible in the iPhone ‘ collapsible shelter ’ . We powerfully believe the $ 399 toll will help us do just that this vacation season , ” said Jobs .
“ Second , being in technology for 30 + long time I can manifest to the fact that the technology road is bumpy , ” Jobs continued . He said that there ’s always a hazard when you purchase a technology product that there will be a newfangled intersection with respectable lineament for less money .
“ The honorable tidings is that if you buy product from company that support them well , like Apple tries to do , you will receive days of utile and satisfy service from them even as newer models are bring in , ” he supply .
Apple does proffer price security for its products . Customers who have take pitch of an iPhone within 10 days of the terms fall are able to request a repayment for the difference .
But Jobs noted that Apple needs “ to do a good job taking care of our early iPhone client ” as aggressively as the new one they ’re courting with the lower - price iPhone .
“ Therefore , we have settle to tender every iPhone customer who buy an iPhone from either Apple or AT&T , and who is not receiving a rabbet or any other considerateness , a $ 100 entrepot deferred payment towards the purchase of any production at an Apple Retail Store or the Apple Online Store , ” he enounce .
point are being worked out , Jobs contribute . He said to search on Apple ’s web site next calendar week for detail about the program .
“ We want to do the right thing for our value iPhone customers . We apologize for disappointing some of you , and we are doing our best to live up to your high expectation of Apple , ” Jobs concluded .
