A reported deadline for developers to comply with an Apple policy on in - app subscription content has passed , with some developers yet to modify their apps . ButMacworldhas learn that Apple is work with developer to bring their apps into complaisance as the company will seem to start enforcing its raw rules .
First announce in February , the in - app content formula came as part of Apple ’s subscription system , requiring that apps offer in - app content for the same price regardless of whether it was purchased via the app or outside of it . Apple later revised the rules , instead just require that developer remove any link to international informant for buy content accessible from within the app .
Section 11.14 of Apple ’s App Store review road map currently read :
Netflix has side-stepped the restriction by adding a note on its login screen without a link.
At the clock time of the policy ’s announcement , All Things Digitalreported that a memoranda from Apple to publisher had set a deadline of June 30 for compliance . However , source tellMacworldthat the deadline was less of a hard - and - fast date than a gravelly target for land apps into line with the Modern policy .
Netflix has side - pace the restriction by add together a eminence on its login screen without a linkup .
Kindle ’s iOS app still has a Kindle Store button .
Netflix has side-stepped the restriction by adding a note on its login screen without a link.
Other developers have not yet updated their apps as of this written material : Amazon ’s Kindle ebook reader , for object lesson , still prominently features a “ Kindle Store ” button ; other e - readers such as Barnes & Noble ’s Nook app and Google ’s Google Books app still have links to their own stores as well .
However , Macworld ’s germ can confirm that Apple has been exercise with various large developers to help them ensure their apps abide by with the in - app content insurance policy ; require to see update to these apps in the near future .
Some less prominent apps will probably be pulled from the App Store as Apple jump to enforce the rule changes , but developer ought to be able to return to the stock merely by updating their apps to comply .
Kindle’s iOS app still has a Kindle Store button.
Apple ’s bet is that developerswillcomply , but that ’s no sure affair . Many developer have not been timid about vocalize their criticism of the raw policies , which not only gives Apple a 30 percent excision of all content bought through apps but also restricts how apps can direct customer toward purchasesoutsideof apps . Apple , for its part , maintains that the change is to benefit consumers by providing a standard way to purchase contentedness through apps . But the visibility of in - app purchase can potentially assist encourage mass of those sales , which may help oneself make up for Apple ’s cut .
It ’s a tricky balancing routine for developer , but the popularity of iOS as a platform may for many outweigh Apple ’s 30 pct — especially when the choice is to not be in the App Store at all .
[ Lex Friedman chip in reporting to this floor . ]
