While the upcoming Apple TV and iPhone production made up the bulk of Peter Oppenheimer ’s presentation at a San Francisco investiture conference Tuesday , the Apple CEO also offer a coup d’oeil into the companionship ’s retail plan for 2007 .

Speaking at the Morgan Stanley Technology Conference , Oppenheimer said Apple plans to continue opening stores “ at a measured and controlled pace , ” with 35 to 40 new stores slat to open this year . Around 10 of those planned opening will do outside of the United States . Currently , Apple has 20 stock alfresco of the U.S.—four in Canada , seven in Japan , and nine in England .

“ You ’ll see us open addition land in the not - too - remote future , ” Oppenheimer tell conference attender .

What ’s more , Apple is pass away back and renovating some of its old stores “ to take reward of new innovations that we have in our more current computer storage , ” Oppenheimer enunciate .

“ In this last class , we ’ve been seat in the depot , and I continue to see us wanting to do that to make them into a great place for client , ” Oppenheimer say . “ [ elderly frailty chairman of retail ] Ron [ Johnson ] will not compromise on the serve spirit level in the stores , and we ’ve been keeping the payroll up . ”

In Apple ’ fiscal first fourth ending in December , the Apple stores sold more Macs in total and on a per - store ground than they did for the same stop the previous class , Oppenheimer said ; he tot that yr - over - class iPod sales were down at the brick - and - mortar storage due to “ the large-minded TV channel we had and our ability to meliorate stock it this past year . ” During its quarterly conference call with psychoanalyst in January , Apple reported that 28 million hoi polloi visited the Apple depot during the financial first quartern .

“ I ’m very , very happy with the fiscal performance of the retail storehouse , ” Oppenheimer enounce Tuesday .

Apple currently has 173 retail stores , with the most recent one opening in Estero , Fla. last month .