Winter is coming .
… I think HBO in particular has some unbelievably great content , and so we ’re marrying their great content , our great merchandise and ecosystem . And it ’s unclouded from front at the early return , we ’ve only been at this for a couple week or so , that there ’s a lot of traction in there . And so where could it go ? I do n’t want to speculate . But you may speculate probably as good as I can about where that can go . I think we ’re on the early stage of just major , major changes in media that are go to be really great for consumers , and I recall Apple could be a part of that .
Still , we ’ve learn this song and terpsichore before many a time . What ’s so dissimilar now ?
Simply put , the world is dissimilar . watch stream cognitive content online is n’t just something tech nerds do — whether it be binging onDaredevilorHouse of Cardsvia Netflix , catch up onSaturday Night Livesketches on Hulu , or just browse music telecasting on YouTube , we ’re all take Internet video at a prodigious rate .
Plenty of companies have jockeyed to be part of this changing landscape : the late , lamentedAereoflew too near to the sun , whileSling TVand HBO are just now staking their claim . Apple itself isrumoredto be heading down a similar route , render a monthly subscription avail comprising a package of channels .
It may be a while yet before get one ’s TV divine service online is the norm , but with all the shakeup in television output and distribution , it ’s clear thatchange is not only inevitable , but imminent .
Old media
Of of course , this is n’t Apple ’s first maraud into TV by any means — the company ’s been selling TV shows online since 2005 , when the only devices on which you could watch were either a Mac or an iPod with a tiny screen .
Apple tried to understand its succeeder with selling music into movies and video shows , and while it was an early mover in the marketplace , the value proffer never quite worked out . For most folk , buying a TV time of year is overkill compared to an record album or even a movie that you might consume over and over again — rewatching an total boob tube season or serial is a much bigger loyalty . Not to advert the disk space you want to store it all .
A cyclosis service for Apple ’s always - touch base devices makes more mother wit than selling a la carte telly shows you had to sync to the tiny - screened iPod of yore .
In some ways , Apple ’s blockbuster succeeder in the early Day of music is an aberration in the fellowship ’s digital medium history . A swelled part of that runaway winnings was that italsomade the then best - in - form machine for heed to audio on the go . The iTunes Store also tally the market at precisely the right time , when CD musician were just get down to get long in the tooth , and competitors like Sony ’s MiniDisc were struggle to take off .
But Apple ’s first shoot at TV and movies was a decennary ago , and in that time we ’ve all become acclimated to not have all our content , paying monthly fees , and having a portable computing machine with an almost - always - on Internet connection in our pockets . Streaming serving grant for a large catalog , usable on need , without having to worry about syncing or storage space . It may not be the universally better solution , but more often than not it ’s the better experience .
Matchmaker, matchmaker
It ’d be overstating matters to say that the content providers are running scared , but the popularity and quantity of digital streaming services and the increment in cord - cut point to an irrevokable upset in the way we devour our sensitive .
The Florida key to what Tim Cook tell this week was in marrying HBO ’s depicted object to Apple ’s expertise in substance abuser interface and experience . Both company are upstart in their own means , so it ’s little surprise that HBO Go debuted along with the Apple TV.Comcast recently backed offon its purport uniting with Time Warner Cable , HBO ’s parent company . If the cable system companies are n’t shaking in their bang , they ’re at least taking a strong tone at what ’s befall around them . And if there ’s one matter large companies are unfit at , it ’s wrench on a dime bag .
But this is incisively where Apple boom , at the changeover point . The company does n’t create marketplace , but it does have a knack for inserting itself into areas that are n’t quite developed and bring about the most elegant and desirable offerings . It did so with digital music , the smartphone , the tablet , and most recently the smartwatch .
While I ’m not absolve Apple of its pretended scratch in TVs and picture to particular date , there has long been a feeling that perhaps the content producer simply were n’t quick for the change . But quick or not , that modification is now upon us .
