Welcome to our hebdomadal Apple Breakfast column , which includes all the Apple news program you missed last workweek in a handy morsel - sized roundup . We call it Apple Breakfast because we retrieve it goes great with a Monday morning cup of deep brown or tea , but it ’s cool if you desire to give it a read during tiffin or dinner party time of day too .
The sound of silence
dismay in Macworld ’s practical workspace last hebdomad , as editors clashed over how we should cover the solid ground - shatter word that Apple … had tweeted a photo ofa lugubrious Adam Scott . As it happened , we settle in the end to for the most part ignore it ( other than this clause , I suppose … whoops ! ) , and I can subsist with that . But it did make me think about the power of knowing when to keep quiet .
For the record , you see , I was in favor of writing about the Scott inject for the mere ground that it come from Apple itself . sure enough , the tweet contained no existent announcements at all , and almost surely referred to the elementary news that the eagerly awaitedSeveranceseason 2 ( as was affirm elsewhere by director Ben Stiller ) is back in production after multiple delays . Or maybe Apple just wanted to prompt masses that the show exists . Or maybe it was simply praise for Scott , who was put forward for better histrion at least year ’s Golden Globes and Primetime Emmy Awards but lost .
Still , it ’s amazing how much more people pay attention when you ’re not constantly tugging on their sleeve . orchard apple tree in this regard is a sort of rearward boy - who - cried - wolf . Imagine if the boy never ever commented on the whereabouts of the wolf over a period of years , and indeed became get it on for his obsessive secrecy as affect wolf sightings , sending around paranoid memos about wetting and refusing to allow his sheep to work from home for reverence they might spill the beans to their loved I . In that setting , you ’d figure the villagers would be hanging on the boy ’s every countersign , correct ? They ’d be eager for wolf news , dire to hear the late brute info . There would in all likelihood be a healthy ecosystem of websites devoted to the latest rumor about when the next wolf will appear , as well as its probable design changes and new wildcat feature .
equate Apple ’s scheme to those of rival tech giants . beforehand of I / group O 2023 , for example , Google heterosexual - up confirm that its Pixel Fold would be discussed at the event . It did n’t transport round invitations with the not - so - cryptic tagline , “ Folding Money , ” or have Sundar Pichai citation in an earnings call that he recollect foldables are a promising market , it just gave out the information using normal word of honor . That ’s not how you generate hearsay buzz , guys . Learn from the good .
I ’ve moan quite a few times about last yr ’s lack of major Apple announcements , as Vision Pro stimulate a resource drainage for other products . But I question now if Apple played it about right-hand . It ran the obligatory events — you could n’t go a full calendar year with no iPhone launch without tanking the stock Leontyne Price , and WWDC is relevant in shipway that go beyond new production — but it kept them short and odorous , skip the spring event all told , and generally played things coolheaded . When Vision Pro come , Apple looker will be hungry for something big to chew on , rather than bloated after sate up on bread . And if the companionship can still set off a rumorganza by twinge a photo of a sombre player , its groundbreaking new wolf – disconsolate , I mean sundry - world platform – is trusted to get a lively receipt .
Foundry
TheM3 Ultra Mac Studiowillchange Apple ’s background Macsforever .
One small changewould fix everythingwrong with the iPhone .
If you got anew Mac for Christmas , you shouldprobably substitute it .
Apple cansell Apple Watches againas courttemporarily face-lift ban .
If you love your iPhone but alsomiss your BlackBerry , this is the case for you .
New Year special
Apple in 2024 : Big launch , new iPads , anda few surprisal .
2023 is over butthese ghostswillhaunt Appleall twelvemonth long .
We round up5 Apple productsthatdeserved betterin 2023 .
set off 2024 off with aclean inboxwith these12 Apple Mail tips .
Reviews corner
The rumor mill
Apple’sVision for 2024 : Movingbeyond the iPhone .
You may be able to buyApple ’s next big thinginjust a few hebdomad .
Surprise ! TheiPhone 16 Prowill smell almost exactlylike the iPhone 15 Pro .
Report : Apple is finallyupgrading the iPhone ’s selfie Cam River – butnot till next year .
Here’severything coming from Applethis calendar month … possibly includingsomething huge .
Software updates, bugs, and problems
AttentionApple beta testers : The latest iOS 17.3 version isbricking iPhones .
iOSsecurity reportdetails‘most sophisticated’iPhone onslaught ever .
