While we ’re all wait for Apple to unveil itslong - rumor AR / VR headsetto take on Meta and Sony , a newreportclaims Apple is silently targeting another competitor with a less - obvious campaign . According to the Financial Times(subscription require ) , Apple is making a considerable effort to break its main smartphone services from Google , including Maps , online ads , and the biggest loot of all , lookup .
In its history , the Financial Times sources two former Apple engineer who have noesis of Apple ’s “ grudge ” against Google . Apparently , Apple has never forgiven Google for its iPhone - inspired Android operating organisation , and executives have taken up Steve Jobs ’ “ thermonuclear warfare ” against the company . Apple is reportedly centre on three main domain that are dominated by Google :
Apple ’s inviolable reputation for protecting user concealment could be a huge advantage in this fight . Despite efforts to increase transparence , Google has a report for harvest user data , and Apple has draw a deep line in the sand between the iPhone and Android telephone . Particularly with lookup , Apple could lay Safari as a privacy - first web web browser like DuckDuckGo , create an Apple search engine that ’s similar to Google ’s original concept before it became inundated with ads .
Apple ’s desire to whelm Google service on the iPhone is n’t Modern . The Maps competition has been out in the open ever since Apple Maps launch in 2012 , and rumour about an Apple search railway locomotive have run through the mill for years . And Apple ’s late sweat with publicizing have been observe with its App Store ads . Essentially , the Financial Times ’s report is a reminder that this “ silent war ” is still going on with billions of dollars and iPhone users at bet .
