Just a week ago , Tim Cook was elevated to Apple ’s chief executive officer spot ; on Thursday , another of the company ’s prominent administrator , Eddy Cue , was further to senior frailty United States President of Internet software and help . One of the perks of that gig , beyond reporting directly to Tim Cook , ishis very own bio Sir Frederick Handley Page on Apple ’s site .
Cue , who antecedently function as the vice president of Internet services , has long been responsible for the iTunes Store and all its various divisions , including the App Store and the iBookstore . A 22 - year veteran of Apple , he also act a large part in creating Apple ’s on-line store in 1998 , and in developing the company ’s iLife suite .
After the debacle that was Apple ’s 2008 launching of MobileMe , Cue was also tapped by then - CEO Steve Jobs to head up Apple ’s on-line service as well . Under his supervision , MobileMe develop into a more static and able service , albeit one that still had its part of fault . Three years after its launching , MobileMe is rally off into the sundown , to be replaced by Apple ’s fresh on-line offering , the outgoing iCloud .
In his new role , Cue go forward to be responsible for for iTunes , iCloud , and the company ’s on-line advertizing venture , iAd . Cue is one of the Apple executive who ’s become more and more visible this year whileSteve job was on medical leave ; duringFebruary ’s launching of iPad newspaper The Daily , it was Cue who took the stage to harbinger iTunes’snew subscription model .
With iCloud on the purview , Cue ’s promotion suggests that online table service will be playing an even more important part in Apple ’s strategy go onwards . candidly , the only thing that ’s surprising about this move is that it charter this long .
