Apple ’s next big matter may already be here say an analyst , who believe that a TV remote control , instead of a HDTV itself , is the manner forrad for the company .
Barclays analyst Ben Reitzes said in a research Federal Reserve note that he thinks “ one of the best way to increase the iOS equipment TAM [ entire addressable market ] is by expanding usage cases so that every home could apply an iOS gadget as a TV remote,”reportsApple Insider .
Reitzes says that , at present , the iPad is the beneficial means to lucubrate the TAM , but Apple should “ make this product advantageously through software – and allow it to control more tasks in your life ” .
He also note that the rumourediPad minicould be an idealistic gadget to use as a TV remote . “ We believe that the 7 in screen on iPad mini could be used for traditional mental object expenditure such as read Koran or watching motion picture , but Apple may have bigger program for this equipment over time , ” Reitzes writes . “ We consider the big mystery about Apple ’s television strategy is not the TV itself – its about selling the remotes . ”
“ With iCloud , we do n’t see any reason why Apple would n’t finally tolerate an iPad to be an port for the TV – to perform canonic computing undertaking with a practical keyboard like insure emails and calendars , surfing internet site , editing your PhotoStream and even chatter with iMessage , ” Reitzes says .
The analyst also say that , at some point in the hereafter , Apple could make its devices a “ fundamental instruction ” for the home , to control telecasting as well as thing like light source , service department door , thermostat and more .
In July , Apple file away an app for a letters patent that covers an invention that would allow iOS devices to do just that . The patent treat technology that would use NFC chips to permit an iPhone , iPad or iPod to act as a outside control for various devices around the home , including other Apple equipment , game consoles , digital cameras , and even sprinkler systems .
Apple television set rumour have been running thinly over the past few month , what with the excitement of theiPhone 5and imminent iPad mini launch , but Reitzes says that he still carry it to be launched at some compass point , but not until Apple manages to negotiate a deal with content providers .
