Apple on Thursday announced its second quarter 2024 earnings , brand tax revenue of $ 90.8 billion for the quarter , a 4 percent decline year over twelvemonth , and quarterly pay per dilute share of $ 1.53 , which is one cent higher than last year . The caller reported $ 23.6 billion in profit .

Apple scramble the analysts ’ predicted tax revenue of $ 90 billion and earnings per diluted share of $ 1.50 .

iPhone cut-rate sale , which usually buoy Apple ’s consequence , take a hit this quarter , place $ 46 billion in receipts , which is a 10 percent decrease from the second quarter of 2023 . Wearables , Home , and Accessories revenue was also down 10 pct . iPad sales agreement were also down 17 percent .

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Apple ’s Services fructify a criminal record for the quarter and saw a startle in revenue YoY of 14 percent , while Mac sales increase about 4 percent .

“ During the quarter , we were thrilled to launch Apple Vision Pro and to show the humanity the potential that spatial computing unlocks , ” said Apple CEO Tim Cook in a press release . “ We ’re also count forth to an exciting production announcement next week and an unbelievable Worldwide Developers Conference next month . As always , we are focused on providing the very undecomposed Cartesian product and service for our customers , and doing so while living up to the core time value that drive us . ”

How the quarter terminate YoY for Apple :

Apple had taxation challenges in Greater China , Japan , and Asia Pacific , where revenue was down from those region a total of 11 percent YoY.

Apple declared a John Cash dividend of $ 0.25 per share of common blood line collectable on May 16 , 2024 , to shareholder of record at the close of business on May 13 , 2024 . Apple also authorize an additional programme to buy back up to $ 110 billion of common stock .

Apple did not issue guidance for the third quarter of 2024 , which ends this June . The company did say it expects double - digit growth in iPad and Services revenue , and modest single - finger growth in total .

Apple is view as its“Let Loose ” event on May 7and isexpectedto unveil new iPad models and accessories . Learn how you could take in the “ Let easy ” effect .