In ablunt reportpublished Sunday , Bloomberg newsman Mark Gurman resolve that Apple “ is way behind in AI ” and describes this state of social function as “ a major peril for a ship’s company that considers itself the top trailblazer in consumer technology . ”
In broad terms , of class , this is not news . Here at Macworld we are longsighted - fourth dimension critics of Siri , Apple’smost AI - relevant productand a source of sempiternal defeat , and have frequently hash out the company’sglaring absencefrom the AI arms race .
But the specifics of Gurman ’s report are more disturbing . There ’s a striking contrast between the ambition of what Apple trust to achieve in AI and the dismaying tardiness of the undertaking ’s timeframe . While Google and Microsoft have already set up new AI services and Amazon has annunciate a revamped Alexa platform , Gurman warns that “ the total of Apple ’s generative AI vision will take at least into 2025 to amply surmount . ” Those Scripture “ at least ” are specially troubling , given what we know about Apple ’s perfectionism and proneness to developmental delays .
Perhaps the timeframe isdueto the ambition because there are lots of strand to the task . The company , concord to Gurman , wants to add automobile - summarize and automobile - complete to Pages and other productiveness apps ; automate play list creation in Apple Music ; launch software program ontogeny dick with AI tools for code completion ; create an AI - base scheme for AppleCare employees ; and , most important of all , set in motion “ a big overhaul ” of Siri .
Tallying with recollective - terminus rumors , Gurman says Apple ’s AI push button will be announced at WWDC in June 2024 , as part of the launching ofiOS 18 and macOS 15 . But WWDC is always about the future . Those two operating scheme updates would n’t look until the fall of this year in any case , but establish on Gurman ’s source it sounds like the full extent of Apple ’s AI push wo n’t be feel until next year , by which clock time AI product may have become well-worn in the consumer technical school market .
