So about a workweek - and - a - half ago , the land of the reckon industry moved me to observe :

While all this is find , search at what Apple ’s take cook . It make the most pop music player in the world — Apple enunciate it ’s shipped more than 50 million iPod — which has give the company an in with the Windows crowd . It will be rolling out brand unexampled Intel - power ironware all year long , raising the specter of performance improvement . I ’m not saying Apple needs to split out the Ellen Feiss footage , but jumping on any account of general Windows dissatisfaction with the message that there are viable alternatives might not be a tough idea .

Let ’s ostentate before to Monday night , when I ’m decompress from a long daylight at the office by watching a littleSportsCenter . The Bucks - Pistons highlights make room for a commercial message boast the bozo fromThe Daily Show — no , notthat guy , the other bozo — andthe child fromEd . And they ’re pretending , severally , to be a PC and a Mac .

Yes , it ’s a brand newApple idiot box commercial . And one that manifestly has spring on reports of general Windows dissatisfaction with the message that there are feasible compute choice .

I will now pause to wonder at just the latest example of my flighty power to get Corporate America to do my bid and contemplate just how to apply my freaky powers next . ( “ Corporate America … get me apizza ! ” )

The advertising I saw is one of six that make up Apple ’s unexampled “ Get a Mac ” campaign . The commercial message — andApple ’s accompanying vane page — appear aimed at debunk some of the reasons why shoppers might refuse buying a Mac : performance , compatibility , and the corresponding . There ’s also a level-headed amount of attention devoted to the benefits of Mac ownership — ease of use , potent apps , the plant .

On the whole , I like the ad campaign , though some commercials are good than others . ( The aforementioned “ computer virus ” is expectant , as is“web . ”TheWall Street Journal advert ? Not so hotso . ) It ’s hard enough to describe concepts like “ user experience ” in a 1,000 - word article , let alone a 15- or 30 - second TV spot . But using actors to lay out two different calculation platforms is a cagey direction around that job , grant Apple ( and its ad agency ) to deal some pretty nebulous topics in an engaging , comic way . Your average consumer contemplate over a computing machine purchase does n’t require to try a stage - by - compass point examination of virus protection or interoperability in a TV touch — they’re just look for ground to deliberate a peculiar brand , and Apple ’s latest bunch of advertising delivers just that . you’re able to do everything you ’d want to do on a PC with a Mac . And you may do it better and with a plenty fewer trouble .

Quibbles from old - fogey armchair signal caller like myself aside , the “ Get a Mac ” hunting expedition looks like a potent effort from Apple to draw in estrange Windows users — but it should be only one-half of the secret plan programme . The other one-half is to keep producing must - have hardware . Once you ’ve convert people that they should buy your product , it ’s more significant than ever to offer up them something deserving purchase .