The AI slipstream prove no signs of slowing down . We ’ve cover about howiOS 18is require to build in many different AI features throughout the OS , and Apple is racing forrader with its AI research and development , write new enquiry papers and codification several times a month .
But all that internal development does n’t have in mind the ship’s company wo n’t also the approach of Microsoft , whose Copilot features in Windows are built with accredited OpenAI engineering . If the latest report from Bloomberg is straight , Io 18 may have one or more AI feature power by Google ’s newGemini AI .
Mark Gurman summons “ people familiar with the position ” in claiming that Apple is in talks with Google to licence Gemini to power “ some newfangled features coming to the iPhone software system this year . ” Gemini is Google ’s latest next - generation generative AI model justintroduced in December(withGemini 1.5 annunciate in February ) . Apple is say to have also speak with OpenAI latterly as well .
Google has paid Apple billions of dollar mark a year to make its search engine the default for the iPhone ’s Safari WWW web internet browser . drug user can change this , but most do n’t know how or care to . As a result , over a billion iPhone users make multiple Google searches a day , helping to cement Google ’s dominance in lookup and of course make the company a ton of money serving advertizement .
It ’s unclear how this new mess would compare to that one . The report say that issue like branding or the CRO of how features would be carry out have not yet been decided .
Gemini made a cock-a-hoop splash when it get earlier this class , but quickly ran into controversy . After a series of social - sensitive posts showing inaccurate depictions of historical figure , Google “ paused ” image contemporaries andadmittedthat its “ tuning to insure that Gemini showed a range of people fail to account for font that should intelligibly not show a range . ”
Apple is advertize hard to inaugurate circle of self-aggrandizing new AI - driven lineament iniOS 18and has been publish research papers on AI at an increasing charge per unit over the last several months . A deal to use Google ’s procreative AI may be an indication that Apple is n’t far enough along in bring forth some of its own AI tools , or the endeavour may be limited in scope — using Gemini for web browser app - base feature like Army Intelligence - power search or web varlet summaries , for example , while Apple ’s own AI is used for other feature like persona editing and an upgrade Siri .
We probably wo n’t hear anything concrete about Apple ’s AI partners and homegrown puppet until WWDC in June , when the troupe take the wraps off iOS 18 , macOS 15 , and its other new operating systems .
