Apple has increase the price of apps sold through its iTunes App Store in Europe because of exchange rate changes , it said on Friday . The minimum price for an app in the Euro zone rose to € 0.89 ( $ 1.15 ) from € 0.79 .
App Store users who taste to purchase a new app from the App Store on Thursday night in Europe were notified that the service was temporarily unavailable . An 60 minutes or so afterward the service was back up , with higher prices in euro for all apps in shop .
Apple requires developers to put their apps into one of a limited identification number of cost “ grade ” , with Apple itself deciding what Mary Leontyne Price will be charged for each grade .
The Dutch App Store now reflects the high prices set by Apple to adapt for the exchange pace .
On Thursday night it put up the prices in euros of all tiers , so apps that were on cut-rate sale for € 1.59 , for illustration , now cost € 1.79 , while apps antecedently sold for € 4.99 now cost € 5.49 . The proportion of the price pass to developer remain roughly the same , with Apple taking about 39 per centum of the toll and developer 61 percent .
Only euro pricing changed , enjoin Apple spokesman Alan Hely in an email . “ From clock time to fourth dimension Apple adapt prices of products in countries due to changes in exchange charge per unit , ” he wrote .
Thomas Engel , Creative Director at Amsterdam - ground fluid developing business firm The Saints , thinks value - add taxes may also have played a role .
“ I cerebrate they redress for currency and tub changes , ” he pronounce .
“ App providers are likely glad , ” he say , as they get a little more money with the Modern price .
A developer now gets € 0.54 for an app in the lowest pricing tier , € 0.89 , € 0.06 more than previously , consort to a tabledetailing the pricing differencespublished by Apple Lounge .
Engel also thinks that the pricing for consumer is still right . “ They have n’t breached the wizard € 1 barrier , ” he said , which is important because that is see as a psychological threshold by consumers . At € 0.89 hoi polloi are probably still inclined to make an easy leverage because the amount is small enough for them to not really care , he said .
“ It feels like this is the new standard for the coming years , ” said Engel , who add together that it is n’t Apple ’s style to update prices oft . “ We will have to accept it . ”
Besides updating Euro app pricing , Apple also allowed buyer in a phone number of country to pay in their local currency rather than in U.S. dollars as before . newfangled currencies supported admit Russian rubles , Turkish lira , Indian rupees , Indonesian rupiah , Israeli cabbage , Saudi-Arabian Arabian riyal , South African Witwatersrand , United Arab Emirates Kuwaiti dirham and Danish kroner .
