It ’s no surprisal that Apple plume itself on secrecy , but a raw report has revealed a mountain chain of project even more hush - hush than the next iPhone or even the AR headset . As expose in a new report by Bloomberg ’s Mark Gurman , Apple ’s Exploratory Design Group ( XDG ) is one of the most closemouthed squad in Silicon Valley , andprick - less glucose monitoringis merely the tip of the iceberg lettuce .
Aside from the glucose tracking task , XDG is currently knead on “ next - generation display engineering science , contrived intelligence agency , and feature for AR / VR headsets that help people with centre diseases , ” Gurman claim . It is n’t clear from the report what take a shit the displays “ next - generation ” specifically – one would take folding screens are part of their purview – but the other two areas are known to be long - term priority for Apple : the company ’s firstAR / VR headsetis expected to debut this year and herald an full ecosystem of related products , while AI is an fixation for the diligence as a whole that Apple has been tacklingin its own path .
Gurman says the team ’s work is so secretive , “ people work on one undertaking within XDG are n’t allow to pass on about their piece of work with other member of XDG that are portion to unlike projects . ”
It ’s often reason that Apple is a tardily - moving sail ship of a company , one that is institutionally conservative and reluctant to enter raw market . To a degree this is true , and it has more than most firms to lose if it jump recklessly on the unseasonable bandwagon . But it also has Brobdingnagian resource , and you could calculate that for every mart that Apple opt to target , there are piles more that it has cautiously evaluated and reject for lack of value or practicality . In the same way of life , not everything the XDG squad works on will bear yield in a shipped product , but it ’s well worth having a group within the company that has the exemption to sample things out without commercial pressure .
